Team Wizikey

Written by Team Wizikey

December 29, 2020

Wizikey Newsmakers | Power Rankings: Bollywood

The year 2020 changed the way people went about their lives forcing them to shift from their usual ways of living and adjusting to the new normal. Not only the jobs, industry, and business but the Indian film industry also faced the brunt of the pandemic. From big banner releases being postponed, films and series […]

Wizikey Newsmakers | Power Rankings: Bollywood

The year 2020 changed the way people went about their lives forcing them to shift from their usual ways of living and adjusting to the new normal. Not only the jobs, industry, and business but the Indian film industry also faced the brunt of the pandemic. From big banner releases being postponed, films and series shootings halted, theatres unable to screen movies, daily wage employees struggling to meet their ends, the Rs 183 billion Indian film industry is going through its worst phase because of the lockdown necessitated by the Coronavirus pandemic. While the impact of the lockdown on the industry at large is still being evaluated, we take a look at how the stalwarts of the Bollywood industry competed with the newcomers highlighting some interesting facts.

Nepotism has been an on-going slogan after the tragic incident shook the Bollywood industry with numerous boycotts and shunning of movies citing the promotion of star-kids and overshadowing of good talent by big production houses. Nepotism became a campaign that worked in favor of some and went against others. Social media poured with heartfelt stories of nepotism and actors who faced it. With the blocking of Twitter accounts from big producers to various jokes circulating – 2020 saw a different phase for the film industry.

 

Top Star Rankers

Deepika Padukone leads the ranks with Amitabh Bachhan, Salman Khan, Akshay Kumar, Kareena Kapoor, Kangana Ranaut, Alia Bhatt, Ranveer Singh, Shahrukh Khan, and Priyanka Chopra close behind in the top 10 Bollywood newsmakers of 2020 (mentioned according to rank).

 

Leading ladies made the mark

With Deepika Padukone leading the tally followed by Kareena Kapoor, Kangana Ranaut, and Priyanka Chopra – they grabbed the attention of the media for both good and bad limelight. From clashing with the state government to star baby love, international attention to the wrong turn in promotion of their social lives was eye-candy for paparazzi.

 

Rise of OTTs

During the pandemic when viewers remained locked in for the most part of the year, OTT platforms, a new era in the world of entertainment, witnessed a rise in viewership and subscriptions. OTT platform made way for some fresh faces, who led the entertainment industry to a new dimension. Some names like Ali Fazal, Divyenndu Sharma, and Pankaj Tripathi entered the competition with full force to rank themselves among the leading ‘Heroes’ and the ‘Khans’ of Bollywood. Though they were still quite low in the ranking – yet the social media and memes garnered them enough appreciation.

 

Key Highlights of the Power Rankers

Deepika Padukone, a leading Bollywood actress, has secured the title of the highest newsmaker celebrity in 2020

With shows like Big Boss gaining TRPs, Salman Khan saw consistent mentions across the year

Surprising to note, Shahrukh Khan, the legendary ‘Badshah of Bollywood’, barely makes it to the top ranks.

Owing to a lot of controversies in Bollywood and the entire conversation on nepotism, Kangana Ranaut made it to the list 

With the Sushant Singh case seeing maximum traction during the year, Rhea Chakravorty did make it to the Newsmakers Report, however not without attracting a lot of negative attention

Some fresh faces such as Tara Sutaria have found their place in the ranks, in spite of the tumultuous times that Bollywood was experiencing due to the pandemic

 

Report Methodology

Power Rankings 2020 Bollywood report has been created with Wizikey’s proprietary AI and ML technology, data mining, and analysis for Top Bollywood Celebrities.

  • A total of 5 million news articles sourced from over the year have been used for analysis in this report.
  • Over 20K+ distinct journalists have been covered in the analysis. These articles are spread across 500+ distinct publications.
  • We have considered the top 100 Bollywood Actors/Actresses (Sourced from third party research and News platforms)
  • Wizikey has extensively studied the data and has applied NLP, Data Mining, Text Analytics, and relevant statistical concepts to formulate the data points that we present in this report

To collect your Wizikey Top 100 Newsmaker badge, write to us at [email protected]!

If you would like to download your own copy, simply click here!

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