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Powered by more than 300 writers,reporters and publishers at the local level,Rivals is the most respected name in team-specific college sports coverage and the country's No. 1 authority on college football and basketball recruiting. Rivals was acquired by Yahoo! in July 2007 While the content itself is deeper and more comprehensive than you'll find anyplace else,it's the unique way that Rivals delivers the news and engages the fan that makes the company so special. Rivals drives what we call "The Ultimate Fan Experience" by integrating its exclusive expert content into a network of team-based sites with message boards and various community tools that encourage and result in ever-increasing fan knowledge and involvement.