Ideas on reputation and AI.
Fresh thinking on communications, measurement and AI visibility from the Wizikey team.
Media Mention Spike Detection for Proactive Brand Management
Wizikey introduces advanced spike detection alerts for media mentions, enabling brands to receive instant notifications when their coverage exceeds normal patterns.
Transform Media Monitoring with Wizikey’s New Multiple Views Feature
Wizikey’s new Multiple Views feature enables PR teams to customize filters and create role-specific views for more effective monitoring and analysis.
Journalist Database: Find the Right Reporters with Wizikey
Every PR person knows why a reliable journalist database matters. Most have inherited a spreadsheet called something like Media_List_FINAL_v4.xlsx, passed down from whoever held the role before them, with 340 rows and no note about when it was last touched. It looks like an asset. It behaves like a liability. Half those reporters have changed […]
Why Was a ₹20,000+ Crore Consumer Brand Still Rebuilding Reports by Hand?
A consumer brand was rebuilding media reports by hand every month. See how automated media reporting helped connect brand guidelines with live media data.
They Built Their Own Media Dashboard. Wizikey Became the Data Engine Underneath It.
One investment firm built its own media dashboard but struggled with the data underneath it. See how Wizikey MCP became its media intelligence engine.
From Media Monitoring to Reputation Intelligence: Why PR Needs a New Platform
Reputation signals are faster, fragmented, public, and increasingly shaped by AI answers. Here’s why PR teams need to move from media monitoring to reputation intelligence.
Tracking Your Brand Across Social Media with Wizikey
Learn how social media tracking on Wizikey brings mentions, sentiment, engagement, alerts and reports from multiple channels into one place.
Will the Answer Know You? Inside Our AI Visibility Workshop with The Dawoodi Bohras
Wizikey’s AI Visibility Workshop with The Dawoodi Bohras explored how AI tools understand communities, which sources shape their answers, and why clear, trusted information matters in the Answer Era.
How is Sentiment Calculated on Wizikey?
Wizikey analyses sentiment around each brand mention across news, social media and broadcast. Here is how classifications work, where you can edit them and how sentiment influences your News Score and reports.
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