We all know that one of the most important parts of a PR professional’s day-to-day activities is creating and sending PR pitches to the right reporters and tracking how they performed. While most of the professionals send the pitches manually or as mass blasts to a list of reporters in the contact lists, but not […]

Our real-time alert system will help marketers keep a tab on how their brand is perceived along with the developments in their industry.

Google Analytics integration within Wizikey will help you see how much traffic your communication efforts are driving to your company site.

Want to objectively measure how reporters respond to your outreach and make every engagement count? This is where the ‘Reporter Engagement Score’ comes into play!

A short while back, we revamped our daily alerts to give them a new cool look (Read: A Fresh Look at Daily Alerts). But then our customers had to ask the Wizikey success team to set preferences – only headlines in my alerts, No alerts on Sundays. So, we decided to add one more brick […]

News headline mentions add a lot of recall value for a brand. That’s where we started to look for insights that we can draw from them.

As if everything that leads up to sending out a press release is not enough to sap the energy of PR folks, they are also expected to create an end-of-day update for management. They must compile data on outreach (who all responded, etc.), collect each media mention, create a shiny report, and send it out. […]