Want to objectively measure how reporters respond to your outreach and make every engagement count? This is where the ‘Reporter Engagement Score’ comes into play!

A short while back, we revamped our daily alerts to give them a new cool look (Read: A Fresh Look at Daily Alerts). But then our customers had to ask the Wizikey success team to set preferences – only headlines in my alerts, No alerts on Sundays. So, we decided to add one more brick […]

Mentions have been the currency of measurement in the PR world for a long time. But then what is true value for a currency in the real world is the weight it carries. Mentions are no different. Just looking at the total count of brand mentions can be very misleading. To give you an example, […]

As if everything that leads up to sending out a press release is not enough to sap the energy of PR folks, they are also expected to create an end-of-day update for management. They must compile data on outreach (who all responded, etc.), collect each media mention, create a shiny report, and send it out. […]

In the last century, it took decades for companies to go Global. Expanding to a new geography was a slow, hard and painful process. Companies took years to establish in a new market but then things have changed. Companies like Airbnb or Uber expanded to half of the globe in less than half a decade. […]

Wizikey BrandBox is one of the most used features by our clients. For the distributed media relations teams across cities and working remotely, it is a lifesaver. It is like Dropbox of media relations for these teams. The volume and formats of digital assets that companies must manage have just exploded and it is a […]

Daily news alerts are the most used feature in Wizikey. Our customers tune into their day with media coverage for them and competitors – right in their mailbox. It was a while since we designed and developed these alerts and decided to give a fresh look at them. We collected feedback from our customers who […]