Real-Time Print Alerts: Why Print Monitoring Matters for PR Teams

Real-Time Print Alerts are no longer optional for PR teams managing reputation at scale.

Let’s start with a familiar situation.

It’s a normal weekday morning.

You’re scanning dashboards. Online mentions look stable. Social chatter feels manageable.

Someone forwards a PDF in the leadership WhatsApp group.

A print headline reads:

• “Regulators Seek Clarification on [Brand] Operations”
• “Customers Report Service Disruptions Across Key Markets”
• “Peer Brand Gains Market Share Amid Competitive Shift”

Suddenly, the tone changes.

Print coverage doesn’t just sit on a newsstand.
It travels.

It gets:

• Circulated internally as PDFs and screenshots
• Shared among CXOs and senior managers
• Forwarded in boardrooms and regulatory circles
• Syndicated across digital portals
  

By the time you hear about it, the right people have already read it.

That’s the real pain.

Not visibility.
Not volume.
Timing.

Introducing Real-Time Print Alerts in Wizikey

Print has always mattered.

Now, you don’t have to find out about it late.

With Real-Time Print Alerts, you see coverage as it happens, not hours later, not in a daily digest.

It’s not a new workflow.
It’s a natural upgrade to how PR teams already monitor risk and reputation.

Because when print reaches leadership first,
you should already know.

Flexible Delivery: You Choose How You Consume Alerts

Different teams work differently.
That’s why Real-Time Print Alerts can be delivered via:

• WhatsApp
• Email
• Or both

And you control the format.

You can choose:

1. Headlines Only

Just the mention. No extra text.
For teams who want fast scanning.

2. Headline + Relevant Body Snippet

See the exact portion where your brand is mentioned.
For quick context without opening the full article.

3. Headline + AI Summary

Receive a short AI-generated excerpt summarizing the key points of the article.
For faster consumption when time is limited.

No long reads.
No information overload.
Just the context you need, in the format you prefer.

What Real-Time Alerts Can Notify You About

All real-time alerts come with powerful monitoring options:

• Get notified when
  • new mentions appear
  • spike in mentions (Brand, Peer, or Both)
  • there’s a change in Share of Voice
  • positive and/or negative mentions appear for brand or your peer
  • Receive MPM Alerts (bonus capability for deeper monitoring)
    
    You don’t just see coverage.
    You see movement
    That’s how, Real-Time Print Alerts: Why Print Monitoring Matters for PR Teams

How to Set Up Real-Time Print Alerts

Setting up alerts takes few minutes.

Follow these simple steps:

1. Go to Alerts
2. Choose your Project
3. Select Alert Type → As It Happens
4. Choose the type of real-time alert you want:
   
   • New Mention
   • Spike
   • SOV Change
   • Sentiment
   • MPM
     
5. Select Brand, Peer, or Both
6. Preview your configuration
7. Save

That’s it.

From there, alerts start working for you.

What Changes After You Turn It On

Now you see print coverage the moment it appears.
You walk into reviews prepared.
You respond with clarity, not urgency.

So, when leadership is reading, you already know the story.