People spending more time on digital media, combined with the distribution limitations of print media during the Covid-19 crisis has led to some significant changes in the methods used to distribute journalism! Most of the publications these days have switched to video news for more insightful and impact-driven stories, but what do they want to […]

Decoding the perfect media reachout with the Mix of the Six. In theory, we all have read many articles that tell us how to ace the perfect press release. However, in practice, each announcement is different from the other and so is each brand. Some brands may want to be edgy in their narratives while […]

Mother of all crisis is here. The Coronavirus outbreak has put so many things for businesses to consider. 40% of news being done today is about Coronavirus. Over the past few days, I have heard a lot about how most companies are confused about what to share and how to navigate this time. Here is a […]

We’ve created 10 Press Release templates using data-points from over 100,000 journalist engagements. These Press Release templates will help you get the maximum engagement from journalists. Cutting edge UI/UX, the best product in the market and a VC cheque in hand – all mean nothing if the world doesn’t know about you. So how do […]