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iMore is a Canadian website founded in 2008,previously as Phonedifferent,with its main focus on all aspects of Apple devices (also featuring sections on several other platforms). It is run by editor-in-chief Rene Richie with a small editing staff. Along with the usual news and rumors,iMore often features in-depth technical details of Apple software and operating systems,aimed at explaining to readers how and why certain things have been done by Apple,in their wider context of achieving better usability and design goals.