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MarTech

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Welcome to MarTech! Here you’ll get content and experiences that educate,engage and support you in your daily mission as a professional working at the intersection of marketing and technology. Technology enables every aspect of marketing. Digital data drives outcomes. Design,video and content tools drive experience. Automation is frequently the difference between high-performing and lagging marketing efforts. Technology furnishes marketers with more ways to connect the right audiences at the right time with the right messaging than ever. MarTech’s mission is unlike any other. You’ll get the mainstream marketer’s perspective: innovative,practical,brand-safe,results-driven … and resource- and time-constrained. The quest is unearthing the universal challenges marketers face. The holy grail is revealing the countless solutions they devise to succeed in today’s customer-centric,digital-first,and multichannel marketing environment. In short,MarTech is Marketing. MarTech’s content is organized into the six topics: Transformation: New tools and new approaches require constant change. Data: The oil that makes marketing run. Operations: Effective orchestration is magic. Experience: Customers and prospects are the arbiters of success. Their satisfaction alone yields results. Performance: Tactical marketing is science. Management: Outcomes are bounded only by the imagination and proficiency of the people and teams at the wheel.