Can PR efforts be measured?

08 October'21, 05:30 AM GMT
Bhavya Sharma
Bhavya Sharma

Associate Director, PR & Communications, Urban Company

Seeing your brand in the news is always gratifying? Perhaps, this final outcome is priceless. However, it's not the be all and end all. Knowing the impact and measuring the value of PR efforts is a puzzle, even today. In fact, in absence of metrics and analytics many of us shy away from quarter updates. View this webinar for interesting insights.
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