Thought leadership is as much an art as it is a science. Right thought leadership strategy can help businesses evolve into a “must buy” product or service. But companies often struggle to understand the key elements that go into making it work. One company that understood its importance and went on to create impeccable thought leadership leveraging industry insights is Twilio.

Join us on Tuesday, Nov 23 at 10 am PT | 11:30 pm IST for a webinar with two powerhouses in the PR industry. As Sarah Maxwell, Ex-Uber and Blockchain.com engage in a captivating chat with Caitlin Epstein, Senior Director of PR at Twilio, get this rare opportunity to know how Twilio has been creating impact with its thought leadership campaigns.

What you will learn:

• Biggest roadblocks
• Metrics to watch out for
• Winning strategies