In today’s competitive B2B landscape, effective public relations can be the differentiator that propels your startup to success. This webinar, hosted by Aakriti Bhargava with special guest Lalitha Y, the author of the newly launched "PR Handbook for SaaS Entrepreneurs," aims to equip entrepreneurs and PR professionals with actionable insights and strategies. Drawing from the rich content of the book, the webinar will delve into the essentials of PR, the unique challenges faced by B2B startups, and practical approaches to building a robust PR program. Attendees will leave with a clear understanding of how to craft compelling brand messages, choose the right media channels, and leverage PR to drive growth and customer loyalty.

What’s in it for you:

• Understanding PR for B2B Startups
• Crafting Effective Messaging
• Strategic PR Investments
• Building a Successful PR Program
• Implementing the PESO Model
• Essential AI & PR Tools