Mastering B2B Public Relations

06 June'24, 05:30 AM GMT
Lalitha Y
Lalitha Y

PR & Brand comms, Facilio

Aakriti Bhargava
Aakriti Bhargava

Co-founder, Wizikey

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In today’s competitive B2B landscape, effective public relations can be the differentiator that propels your startup to success. This webinar, hosted by Aakriti Bhargava with special guest Lalitha Y, the author of the newly launched "PR Handbook for SaaS Entrepreneurs," aims to equip entrepreneurs and PR professionals with actionable insights and strategies. Drawing from the rich content of the book, the webinar will delve into the essentials of PR, the unique challenges faced by B2B startups, and practical approaches to building a robust PR program. Attendees will leave with a clear understanding of how to craft compelling brand messages, choose the right media channels, and leverage PR to drive growth and customer loyalty.

What’s in it for you:

  • Understanding PR for B2B Startups
  • Crafting Effective Messaging
  • Strategic PR Investments
  • Building a Successful PR Program
  • Implementing the PESO Model
  • Essential AI & PR Tools
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Wizikey saves time by bringing relevant brand mentions from news, blogs, podcasts and other mediums in one place. It provides insights to build better awareness. It is built by communications' professionals who struggled with excel sheets, clunky software and decided to solve it themselves.

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