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Rishi Verma

Written by Rishi Verma

June 19, 2024

From Overwhelmed to Informed: How Wizikey News Alerts Helps Transform PR Strategies

Stay ahead in PR with Wizikey News Alerts. Customize daily and real-time updates on brand mentions, industry news, and competitors.

From Overwhelmed to Informed: How Wizikey News Alerts Helps Transform PR Strategies

In today’s fast-paced media environment, staying on top of news that affects your brand, industry, or competitors is crucial for PR and Corporate Communication professionals. Wizikey News Alerts offers a customizable, efficient solution to ensure you are always in the know.

Tackling the Challenges Faced by PR and Corporate Communication Teams

1. Information Overload

With the sheer volume of news generated daily, it’s challenging to filter out the noise and focus on what’s truly important. Wizikey News Alerts allows you to tailor alerts based on specific needs, ensuring you only receive relevant information.

2. Timeliness

Missing out on critical news can lead to missed opportunities or unaddressed crises. Wizikey ensures you receive news in real-time or at designated times, depending on your preference, keeping you informed without being overwhelmed.

3. Customization Needs

Different roles within an organization require different information. Wizikey offers highly customizable alerts that can be tailored to the needs of various stakeholders, from detailed reports for CXOs to succinct updates for account executives.

Key Features of Wizikey News Alerts

Tailor-Made Alerts for Every Role

Whether you’re an account executive or a CXO, Wizikey News Alerts can be tailored to suit your specific needs. You have the flexibility to choose the type of content you want to receive alerts for, such as brand mentions, competition updates, or industry news. Additionally, you can specify the number of news items you’d like under each category and receive a summarized overview at the top. This summary will include a breakdown of featured articles, industry news, and other relevant mentions.

Multi-Platform and Timely Delivery

Receive your alerts via email or WhatsApp, ensuring you have access to crucial information wherever you are. You can customize the frequency of these alerts, choosing between real-time updates or scheduled notifications at times that best fit your routine.

Detailed Customization Options

  • Content Type: Specify the type of content you want alerts for, whether it’s brand mentions, competition news, or industry trends.
  • Alert Frequency: Choose between real-time alerts or scheduled updates.
  • Alert Format: Decide if you want headlines only, headlines and body, or headlines and a summary.
  • Media Types: Combine online news and print media alerts into one or keep them separate, depending on your preference.
  • Time Zone Customization: Set the alert schedule to match your or your team’s time zone, ensuring that updates at times that are convenient for you.

Real-Time Alerts for Critical Changes

Stay ahead with real-time alerts for new mentions, changes in Share of Voice (SOV), and news sentiment. You can choose to receive alerts for all types of mentions, just the headlines, or mentions from specific news sites. Set specific thresholds for SOV changes to get notified when there’s a significant shift, such as a 5% increase or decrease. Additionally, receive real-time alerts for positive or negative mentions about your brand or your competitors

Preset and Customizable Templates

Wizikey offers preset templates to cater to common needs, such as weekly alerts, daily alerts, daily alerts for CXOs, daily alerts for sales teams, and real-time alerts for negative mentions. These templates can be further customized to match your specific requirements, including the subject line and recipients of the alerts.

Comprehensive Reporting

Set up Wizikey reports as alerts to receive detailed brand coverage reports, competition comparison reports, and more, on a daily or weekly basis. These reports can be scheduled at dedicated times, ensuring you have the necessary insights when you need them.

How Wizikey News Alerts Can Transform Your PR Strategy

By leveraging the powerful features of Wizikey News Alerts, PR and Corporate Communication professionals can streamline their information flow, stay informed about critical developments, and make more strategic decisions. Here’s how:

  • Proactive Crisis Management: Receive immediate alerts for negative mentions, allowing you to address potential PR crises swiftly.
  • Competitive Intelligence: Stay ahead of competitors by monitoring their news mentions and industry trends.
  • Informed Decision-Making: With tailored reports and real-time updates, provide your executive team with the insights they need to make informed decisions.

Create your own customized news alert with Wizikey now.

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Wizikey saves time by bringing relevant brand mentions from news, blogs, podcasts and other mediums in one place. It provides insights to build better awareness. It is built by communications' professionals who struggled with excel sheets, clunky software and decided to solve it themselves.

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