Written by Team Wizikey
March 4, 2020
Leaders in the venture capital space are going above and beyond writing cheques. The term ‘Founder First’ is no more just positioning, but the new normal. Along with bringing access to a larger pool of networks, VCs are now evolving into platforms. The goal is to maximize value at various touchpoints in the founder’s journey. […]
Leaders in the venture capital space are going above and beyond writing cheques. The term ‘Founder First’ is no more just positioning, but the new normal. Along with bringing access to a larger pool of networks, VCs are now evolving into platforms.
The goal is to maximize value at various touchpoints in the founder’s journey. Right from attracting new talent to access to software credits, VCs are being more doers today. One of the trends of 2020, in the valley, is VCs championing founders’ mental well-being.
Something, that captured our attention was BluSwan.
BluSwan — a recent program launch by Blume Ventures during its annual day. It curated 1-to-1 meeting between investors and its portfolio over a span of a day. We are talking about 500 meetings for their 53 portfolios and 80+ VCs.
Apart from creating a big FOMO in the VC community, there are some interesting things we noted about the event.
The entire narrative of this event was in-sync with Blume’s ethos of being a nurturer and builder of startups. Blume’s openness to experiments with such new formats is like finding its PMF (product-market fitment) to ensure the value+ it brings to its portfolio.
It strengthens Blume’s positioning as a VC that’s open to testing new ideas, is cool and hustles like a startup.
This ‘speed-dating’ format allows the portfolios and investors to hold 10–12 meetings in one place. Without the hassle of time, travel and effort, this becomes a huge win-win.
Since the meetings were mapped and curated two months in advance, the relevance for participants amplifies the return multi-fold.
Such a program creates a fantastic opportunity for Blume to position itself at a preferred Partner for global VCs. It opens the door for reverse participation, providing Blume access to early-stage founders, unlike before. The participation for the next BluSwan in August has already commenced.
As a brand, Blume breaks all stereotypical imagery of VCs being difficult and uptight. Their communication and tonality across different social media is in-sync with their messaging. Blumiers, that what they call themselves, are approachable folks.
Quoting Kartik Reddy, co-founder of Blume, “Agar fit hai — mental, physical and fiscal — toh hi hit hai!”. This is exactly what founders love.
It is benign to inculcate such ethos, especially when founders juggle between investors, business, customers and employees.
Way to go, Blumiers!
“To make AI work best, you still need HI (Human Intelligence) to guide it.”-Sanjula Miglani from Swiggy
In this DCC interview, we talk to Engineer-Turned-Marketer Sanjula Miglani where she spills the beans on what it takes to succeed in the fast-paced world of marketing and communications! Learn from her wealth of experience as she dishes out valuable advice for budding marketers. Discover the importance of creativity, the role of data, and how […]
Timing is Everything: Unlocking the Best Time to Send Your Pitches
What is the Best Time for Sending Your Pitches to Reporters? In the competitive landscape of media outreach, timing can make all the difference between your pitch being noticed or lost in the shuffle.At Wizikey, we understand the critical role timing plays in pitch success, and we’ve delved deep into data analytics, specifically heatmaps, to […]
PV Sindhu, Alia Bhatt, and Nita Ambani Headline Wizikey’s Top 100 Newsmaker Women Leaders List Across Diverse Fields
IAN backed Wizikey, the AI-Powered Media Intelligence Platform for PR & Comms Teams, today announced the release of its highly anticipated Top 100 Newsmaker Women Leaders list, showcasing remarkable women from diverse fields who have made significant contributions to their respective industries. This year’s list features an impressive array of talent across various sectors, highlighting […]
“To make AI work best, you still need HI (Human Intelligence) to guide it.”-Sanjula Miglani from Swiggy
In this DCC interview, we talk to Engineer-Turned-Marketer Sanjula Miglani where she spills the beans on what it takes to succeed in the fast-paced world of marketing and communications! Learn from her wealth of experience as she dishes out valuable advice for budding marketers. Discover the importance of creativity, the role of data, and how […]
Timing is Everything: Unlocking the Best Time to Send Your Pitches
What is the Best Time for Sending Your Pitches to Reporters? In the competitive landscape of media outreach, timing can make all the difference between your pitch being noticed or lost in the shuffle.At Wizikey, we understand the critical role timing plays in pitch success, and we’ve delved deep into data analytics, specifically heatmaps, to […]
PV Sindhu, Alia Bhatt, and Nita Ambani Headline Wizikey’s Top 100 Newsmaker Women Leaders List Across Diverse Fields
IAN backed Wizikey, the AI-Powered Media Intelligence Platform for PR & Comms Teams, today announced the release of its highly anticipated Top 100 Newsmaker Women Leaders list, showcasing remarkable women from diverse fields who have made significant contributions to their respective industries. This year’s list features an impressive array of talent across various sectors, highlighting […]
Wizikey saves time by bringing relevant brand mentions from news, blogs, podcasts and other mediums in one place. It provides insights to build better awareness. It is built by communications' professionals who struggled with excel sheets, clunky software and decided to solve it themselves.
USA Office: 1441 Norman Drive, Sunnyvale CA 94087, USA
© 2024 Wizikey. All rights reserved