Leaders in the venture capital space are going above and beyond writing cheques. The term ‘Founder First’ is no more just positioning, but the new normal. Along with bringing access to a larger pool of networks, VCs are now evolving into platforms. The goal is to maximize value at various touchpoints in the founder’s journey. […]

“Hi, my client is the business of cashback, and we have done a survey on the purchase patterns of consumers during Diwali. Oh, wait you have already received a similar pitch?” Of course, they have. There are hundreds of brands in the same space trying to sell the same intelligence to the same set of […]