The most important data point actually is where the audience is: Ryan from Adaptavist
From bussing tables to becoming a graphic designer to marketing and now communications, data has played a pivotal role in Ryan’s decision-making.
Data is gold: Pratik from Cobweb
Pratik was expected to pursue engineering and fulfill the great Indian dream. He did pursue engineering in computer science, but his heart always leaned toward communications. He fought his battles and went on to pursue communications at one of India’s top institutes. Today, he is now driving marketing and communications at Cobweb. 1. Give us […]
Through data, you start seeing what is it that they(audience) react better to: Mariana from People.ai
Mariana started off as an economist in an investment banking firm, and then she moved to a technology company in Japan, started her journey into communications, and moved to the US thereafter. Right now, she is leading marketing and communication efforts as the Chief Marketing Officer for People.ai Video Transcription (AUTO-GENERATED) 0:00I think it’s gonna […]
Data Champion Series•
Sep 22, 2022
Leverage data intelligence to convert it into tangible outcomes: Nakul
With a master’s degree in English Literature, Nakul pursued PG Diploma in Advertising & Public Relations from IIMC, and post that he was able to secure a campus placement at one of the global public relations agencies. With over four years of experience in public relations and marketing communications, he has worked with several leading […]
Data-Driven comms strategy forms the core of B2B and B2C brands: Satabdi from Ericsson
Satabdi knew from the beginning that communications were the field she wanted to head into. While studying communications at Doon University, she realized that communication is more than just comprehending information. It’s about understanding consumer/client habits while creating content relevant to them. 1. Give us a little bit of the backstory about how you came […]
Data-driven decision-making isn’t likely to change any time soon: Rajarshi from Homefirst
Although Rajarshi is an engineer by education, he soon realized that this was not the path for him. He wanted to get into marketing and sales, so he went back to school and got his MBA. From there, he joined Home First and advanced quickly. How did you end up in marketing and communications? I […]
Data in comms has evolved a great deal, but there is still a lot of ground to cover: Akash from Metapolis
In this episode, Akash shares his story from being a journalist to building a PR vertical for an elected head of State and how his how my PR and Comms journey began.
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