The Pain of Traditional PR Reporting
If you’re in PR or Corporate Communications, you know the drill. Traditional PR reporting without Wizikey means that at the end of every week, month, or quarter, your team scrambles to:
- Manually gather news clippings and screenshots
- Export endless mentions from Google Alerts or monitoring tools
- Copy-paste charts into a PowerPoint deck
- Stitch competitor insights from yet another PDF
- And then, just before sharing with leadership, polish everything for readability
By the time you hit “send,” the data is already stale. Instead of analyzing insights, you spend 80% of your time collecting and formatting. Reporting becomes a chore — not a tool for strategy.
How PR Reporting with Wizikey Reports Change the Game
Wizikey flips this process on its head. Reports that once took hours (sometimes days) are now generated in just 5 minutes — automated, accurate, and board-ready.
Here’s how:
- One-click reporting: No more manual exports.
- Automated scheduling: Set once, and reports arrive in your inbox daily, weekly, or monthly.
- Customizable views: Show only what matters — by brand, geography, sentiment, or campaign.
- Integrated data sources: News and social side by side, so you see not just coverage, but reactions.
- Presentation-ready: Every report is Canva-editable, so it looks sharp without a designer.
The result? You spend less time formatting, and more time driving PR strategy, protecting reputation, and showing ROI to leadership.
The Four Main Types of Wizikey Reports
- Brand Coverage Report
Track your brand’s presence across media. Mentions, sentiment, reach, and trends over time — all in one place. - Competition Comparison Report
Benchmark your brand against competitors. Who’s getting more coverage? What’s the sentiment split? Where do you lead, and where do you need to catch up? - Self Comparison Report
Compare your brand’s performance the way you want:- Across time (e.g., July–Aug 2024 vs. July–Aug 2025)
- Across geographies (e.g., India vs. Singapore)
- Across views (e.g., positive vs. negative coverage this month) – Coming Soon!
- Face-Off Report
A head-to-head comparison between your brand and one competitor. Quick, sharp insights perfect for leadership reviews and campaign debriefs.
How to Generate a Report
It’s as simple as this:
- Do you see ‘Reports’ on the side bar? Click on it
- Choose the type of report you need (brand, competition, self, or faceoff).
- Select your time period, competitors, or filters.
- Hit Generate Report.
In just a few clicks, your report is ready. Want it delivered every Monday morning without lifting a finger? Simply schedule it once, and it will automatically land in your inbox, week after week.
Endless Possibilities with Wizikey Reports
Every report is customizable and Canva-ready, you can:
- Create board decks focused only on stock or financial news.
- Share regional snapshots with country teams (India vs. Singapore vs. UAE).
- Build positive sentiment-only decks for leadership highlights.
- Prepare negative sentiment trackers for crisis monitoring.
- Deliver weekly competition battlecards straight to your sales team.
With saved lenses and scheduled delivery, reporting isn’t just faster — it becomes a strategic advantage.
Why It Matters
PR and Corporate Comms teams no longer need to choose between speed and insight. Wizikey Reports give you both. In 5 minutes, you get what used to take 5 hours. Smarter, sharper, and built to impress leadership.
