Team Wizikey

Written by Team Wizikey

December 27, 2022

The Ultimate PR Calendar for India for 2023

The Ultimate PR calendar for India for 2023 will help you schedule your brand’s annual PR plan. Includes all Trends, Key events & Holidays.

The Ultimate PR Calendar for India for 2023

Imagine you had the ultimate PR calendar for India for 2023? You would be able to plan ahead and stay on top of your game. This year’s PR calendar is packed with tons of actionable insights to set your brand up for success. Our team has created a detailed, informative calendar for all professionals. This PR Calendar for India for 2023 will help you schedule your brand’s annual plan even more successfully.

Why is the PR calendar for India for 2023 a MUST?

1. Prepare for launches: Planning your PR campaigns in advance will ensure that you get the word out soon. After all, many magazines work three months ahead. Hence, you can take advantage of that lead time to promote your campaign.

2. Use awareness days and causes: If your business is involved in a cause, it’s important to keep track of scheduled awareness weeks. Subsequently, you can use these opportunities to generate attention.

3. Coordinate with other marketing activities: By planning in advance, you can coordinate your public relations activities with other marketing efforts.

4.  Maintain a consistent flow of PR activities:  You can build consistent PR activities instead of just one-off events. As a result, it will help you stay visible and enhance your credibility.

Having a PR calendar makes it easier for you to be proactive and less reactive. So, let’s dive into the PR calendar for 2023 India

January 2023

Key PR events for January 2023

1 January, New year’s Day

The first day of the year can be extremely useful for setting the right tone for the rest of the year.  Furthermore, this could be an ideal time for coming up with a fresh communication strategy. After all, this is the time when brands revisit plans and map upcoming trends.

16 January, National Startup Day

25 January, National Tourism Day

The Ministry of Tourism designated National Tourism Day for the promotion and development of tourism in India. The news coverage centers around the cultural uniqueness of different parts of India. At the same time, it is a great opportunity for brands in the travel space to do campaigns and share consumer reports.

26 January, Republic Day of India

The anniversary of the Indian constitution is one of the biggest days in the country. Again, this is one opportunity that no brand in the country misses engaging with its audience with creative campaigns.

28 January, Data Privacy Day

The purpose of Data Privacy Day is to raise awareness and promote privacy and data protection practices. Most importantly, this day is especially relevant for all internet startups and fintech businesses to associate with the cause of data privacy.

February 2023

Key events for Feb 2023

1 February, Union Budget

4 February, World Cancer Day

The day is dedicated to raising awareness about cancer and its prevention. Particularly, brands in health and pharma can fund relevant themes to associate with this day.

11 February, International Day of Women and Girls in Science

14 February, Valentine’s Day

Valentine’s Day is a day in February when people celebrate love and affection. Brands show their creative powers by doing creative campaigns to get media mileage.

28 February, National Science Day

National Science Day honors the importance of science and celebrates the ability of science to improve our lives. Specifically, brands can craft stories around how they are making a difference in people’s lives.

March 2023

Key PR events for March 2023

28 Feb – 3 March, World Sustainable Energy Days

3 March, Employee Appreciation Day

For many businesses, Employee Appreciation Day is a good way for brands to share the stories of their employees. Further, it is an opportunity to increase awareness around their employer’s support programs.

4 March, National Safety Day

The fourth of March is observed by the International Labour Organisation as National Safety Day. It is a special occasion meant to spread awareness about safety, especially in sectors not covered by any safety regulations.

8 March, International Women’s Day

International Women’s Day is a global day celebrating women’s achievements across domains. Accordingly, campaigns usually center around the causes of women’s empowerment. In addition, it is a great opportunity for women-centric brands to stand for the cause.

19 March, Holi

27 – 29 March, FinTech India Expo

FinTech has the potential to change how businesses function, making the dream of digital India a reality. And, this expo allows FinTech leaders and startups to come together. Thereby, paving the way forward toward sustainable growth.

April 2023

April 2023

7 April, World Health day

World Health Day is a global health awareness day. Again, this is a great opportunity for campaigns based on the theme of health and earning media mileage.

22 April, World Earth Day

Earth Day is an annual event celebrated around the world on April 22 to demonstrate support for environmental protection. On this day, news in the media centers around themes of environmental protection.

28 April, World Day for Safety and Health at Work

May 2023

May 2023

3 May, World Press Freedom Day

The United Nations General Assembly declared May 3 to be World Press Freedom Day. It aims to raise awareness about the importance of freedom of the press and uphold the right to their freedom of expression. Consequently, media houses, publications, and content creators should leverage this opportunity to do their own PR.

11 May, National Technology Day

National Technology Day celebrates the anniversary of the Pokhran Test which was held on 11th May 1998. Further, this day highlights the important role of science and technology in our lives. Again a great PR opportunity for tech startups.

14 May, Mother’s day

Mother’s Day celebrates the unmatchable and vital role of a mother. As a result, brands across the globe channel their creative powers and come out with amazing campaigns.

June 2023

June 2023

5 June, World Environment Day

This day is marked by the United Nations (UN) to create awareness about protecting the environment. For this purpose, a number of brands launch campaigns and initiatives championing the cause of the environment.

18 June, Father’s Day

This is a day celebrating fathers and their contributions. In short, brands whose target audience comprises fathers can do campaigns that celebrate fatherhood.

21 June, International Yoga Day

International Yoga Day celebrates yoga, the importance of fitness, and the numerous health benefits that arise from it. To this end, news revolves around expert tips on fitness and health-focused campaigns by brands.

27 June, MSME Day

July 2023

July 2023

1 July, National Doctor’s Day

15 July, World Youth Skills Day

30 July, International Friendship Day

A day that celebrates the golden relationship of friends throughout the world. Additionally, brands launch many challenges, polls, competitions, etc in which people can participate with their friends.

August 2023

Key PR Events for Aug 2023

12 August, International Youth Day

This day celebrates around 2 million youth present in today’s world. Each year the UN outlines a new issue concerning the welfare of youth. 

15 August, Independence Day

This day will mark 76 years of freedom from the British for India. That being the case, brand launches campaigns focus on celebrating the country and arousing patriotism through PR. 

19 August, World Humanitarian Day

Humanitarian personnel who lost their lives serving humanitarian causes are remembered on this day. Subsequently, brands also show their appreciation and encourage people to participate in humanitarian acts.

30 August, Raksha Bandhan

Raksha Bandhan is a celebration of the bond between brothers and sisters. Therefore, brands start promoting their products as ideal gifts for Raksha Bandhan. 

September 2023

Key PR Events for Sep 2023

5 September, Teacher’s Day

Teacher’s day is an honor to all the teachers, celebrated in the memory of Dr. Sarvepalli Radhakrishnan. And of course, brands launch many campaigns that celebrate the role of teachers in the students’ lives.

8 September, International Literacy Day

The importance of literacy is underlined on this day. Thus, brands focus on showing the power and need for literacy and the role it can play in the growth of a developing country like India.

15 September, National Engineer’s Day

Sir Mokshagundam Visvesvarayyaer was one of the greatest engineers in India and his birthday is now celebrated as the engineer’s day of India. In brief, brands use this day to target students and professionals working as engineers.

19 September, Ganesh Chaturthi

The birth of Ganesha, the Hindu God associated with abundance and wisdom is celebrated on this day. As a matter of fact, a good time for new launches, etc. News around the celebration of this festival (especially in Maharashtra) spreads during this time.

27 September, World Tourism Day

This day highlights the importance of tourism for countries’ economies and humans too. Hence, hotels, airlines, and other companies that profit from tourism are in the spotlight on this day.

October 2023

Key PR Events for Oct 2023

2 October, Gandhi Jayanti

India celebrates the birthday of Mahatma Gandhi by remembering his contributions. In particular, the media engages people on this day by getting them to discuss his teachings. And by all means, brands come with PR campaigns building on their values and message.

4 October, CX Day

10 October, World Mental Health Day

This day raises awareness of mental health issues. Thus, encouraging people to remove the taboo surrounding it. In a similar fashion, brands celebrate people who have been through mental health issues.

16 October, Boss Day

This day is celebrated to appreciate bosses for their support to employees. In fact, it is a wonderful opportunity for brands to do humorous campaigns and PR stunts celebrating bosses. Furthermore, this is also an opportunity to do internal PR in organizations.

24 October, Dussehra

Inspired by the Hindu mythology Ramayana, this day is celebrated at the end of Navratri. Many brands use the message of victory of good over evil as part of their marketing strategy. 

November 2023

Key PR Events for November 2023

12 November, Diwali

Diwali is considered one of the biggest Hindu festivals. It is celebrated by lighting lamps, eating delicacies, and bursting crackers. Likewise, brands spread festivity by doing campaigns on spreading awareness about the harmful effects of crackers. 

14 November, Children’s Day

Celebrated on the birthday of India’s First Prime Minister Jawahar Lal Nehru. This day focuses on children’s rights and their future.

19 November, International Men’s Day

This day is celebrated to appreciate, honor and celebrate the men and the roles they play in the family and society.  In other words, brands often come up with campaigns celebrating soldiers and fathers.

21 November, Thanksgiving

24 November, Black Friday

December 2023

Key PR Events for Dec 2023

1 December, World’s AIDS Day

This day raises awareness of AIDS and remembers those who lost their lives due to the condition. In all honesty, organizations share information about the prevention and control of HIV. With this intention, campaigns also focus on breaking the stigma against the victims and survivors.

10 December, Human Rights Day

Human Rights Day is celebrated to show unity for the protection of basic human rights and freedoms. Brands use this day to promote human rights.

24 December, National Consumer Day

This day champions the cause of consumer rights. The news focuses on new practices that have a direct impact on consumer rights.

25 December, Christmas

Christmas is the biggest festival for Christians. It marks the birth of Jesus Christ. Many deals and discounts are offered by brands on this day.  Articles and blogs on buying the perfect Christmas gift are shared on digital news and social media.

31 December, New Year’s Eve

Best time to execute End of year campaigns for your brand

That’s the end of our PR calendar for India for 2023.

Register to Wizikey and see insights on how other brands are telling their brand stories to reach out to the most relevant journalists and get covered.

Also, check out: The Ultimate PR Calendar for the US for 2023

Check out Social Media Calendars for 2023

The Ultimate Social Media Calendar for 2023 for India
The Ultimate Social Media Calendar for 2023 for the US

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