CCM, MAV & Readership Galore:
Print media tracking is one of the most requested features at Wizikey and we are excited to announce the next set of updated under print media tracking with Print 2.0. We’re bringing you all the good stuff – CCM (Column Centimeter Measurement), MAV (Media Advertising Value), and Readership – right to your fingertips!
What are these metrics?
- CCM: The average space occupied by the news item in print media calculated in column centimeter
- MAV: is a metric used to estimate the value of earned media coverage by equating it to the cost of equivalent paid advertising space
- Readership/Publication Reach in Wizikey: The average estimated reach generated by the publication
Page Position Chart:
Ever wondered where your favorite article is hiding in the newspaper maze? Wonder no more! With our Page Position Chart under print media tracking, you can track down your must-reads faster.
You will find the page numbers where your selected brand was mentioned and the volume of news recovered from each page.
Leadership, Headline and Narrative Share of Voice now available in Print Media
Leadership Share of Voice, Narrative Share of Voice and Headline Share of Voice are one of the most used insights in the online media. We are proud to announce that you can now check the same insights in print media tracking too, that too on a single click.
