Wizikey’s proprietary tech was used in indexing all the category news chronologically and as per their average audience views. Once the top 5 newsmakers were identified, the volume of news made by each of them was analysed and information was drawn on the following aspects:
- Their share in the cumulative amount of news created by all the top 5 participants
- Most common buzzwords that are highlighted in the news created by each of the company
- The timeline of the news created by them and when did they get the most amount of media attention
A thorough analysis of the above-mentioned points helped us gain relevant insights into media behaviour in each of the categories
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