Sagarika always knew that she was destined for a career in PR and communications. She began her journey with agencies and today leads PR and communications at Licious. In this episode, she discusses her journey and how data has been key in driving brand narrative and management. 1. How did you end up in this […]

In this episode, Kelsey from Zift Solutions talks about her journey, from pursuing Masters in English to transitioning into a Content and Marketing Communications role, and how data drives decision-making.

When Charu graduated from college, she was clueless about how her career would shape up. She started an internship in advertising and found her passion for brands there. Today, she is the co-founder of Life & Half where data plays a pivotal role in driving growth and brand strategy. Give us a little bit of […]

We all know that one of the most important parts of a PR professional’s day-to-day activities is creating and sending PR pitches to the right reporters and tracking how they performed. While most of the professionals send the pitches manually or as mass blasts to a list of reporters in the contact lists, but not […]

In this episode, Tom Treanor shares his journey from starting his own marketing consultancy to becoming the CMO at Treasure Data.

In this episode, Ayana from Hack the Hood talks about her journey in PR and comms and how she started using data to drive her campaigns.

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