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Data Champion Series
Instead of working in silos, data will be that one piece that aligns all the teams to work together to talk to the same person: Elise from Syncari
With 2 semesters in while majoring in Bio, Elise realized it was not for her and her sister introduced her to PR and communications. She got intrigued to understand why people say the things they say and why they engage in the way that they do, so she took the semester off and majored in […]
The Future of PR and Communications is going to be much more metrics-driven: Susan from 10Fold Communications
Before starting her own company, 10Fold communications, Susan’s career interest had multiple pivots, starting with Clinical Psychology and making her way to, industrial psychology, HR, Marketing, and Industry Analysts to making her way into Public Relations. Data has played an important role in Susan’s life. Check out her entire story: Text Transcript(Auto Generated) 0:23I started […]
Communication is as much as listening as it is sharing: Alia from Lattice
Alia Le Cam has always loved the creative aspects of marketing, but she wasn’t sure where to set her foot. She started out as a generalist but finally found her love in storytelling. Today she is the director of communications and public relations at Lattice. Give us a little bit of the backstory about how […]
When using data in storytelling, it’s really important for establishing thought leadership: Chikodi from Moonshot PR
Being a master’s student at Columbia Journalism School, Chikodi learned how to use the integrity of data to tell a powerful story. He started his journey in data-driven communications while working as a freelance reporter in Bangalore, India to starting his own firm Moonshot PR. Check out Chikodi’s entire journey: Transcript (Auto-Generated) 0:00 I think […]
You don’t want to falsify what your engagement is: Dr. Parisnicole from The PNP Agency
Dr. Parisnicole started as a dancer on the TV show “Dancing on the Air” getting interested in behind-the-camera stuff, and kickstarting her journey into artist management by discovering a friend of her’s as a rapper and further being introduced to sports, and now working as a sports agent and contractor for various NFL players and […]
Without the right data backing, marketing and comms industries are simply groping in the dark: Misbah from Monofys
From interning at a solicitor’s firm in London to working as a crime-beat journalist, Misbah had been interacting way before she joined communications. She currently is the founder and CEO of Monofys. Read her entire story: 1. Give us a little bit of the backstory about how you came to the field? A: […]
The most important data point actually is where the audience is: Ryan from Adaptavist
From bussing tables to becoming a graphic designer to marketing and now communications, data has played a pivotal role in Ryan’s decision-making.
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