You don’t want to falsify what your engagement is: Dr. Parisnicole from The PNP Agency

Dr. Parisnicole started as a dancer on the TV show “Dancing on the Air” getting interested in behind-the-camera stuff, and kickstarting her journey into artist management by discovering a friend of her’s as a rapper and further being introduced to sports, and now working as a sports agent and contractor for various NFL players and some of the events that are held during Super Bowl.

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Transcript (Auto-Generated)

0:00so the data analysis was where do I position myself to meet potential clients to get potential, secure potential clients?

0:12I had to go where they were, where can I get them all at one time.

0:25I started very young at 15, my career started out in sports and entertainment.

0:32I was doing, I was on a TV show called Dancing on Air and it was like Soul Train.

0:38I don’t know if you ever, I don’t know if you know anything about Soul train here in America.

0:43Don Cornelius had this big mega show called Soul train.

0:47So we were kind of like the small imitation of it in philadelphia and it started out just being a dancer on the show.

0:55But you know, I really just, it’s not that I wasn’t comfortable with the camera, I was more interested in what was going on behind the camera, what was going on behind the scenes, how did the whole production come together?

1:08And then from you know people in the homes, they’re looking at it and then they were looking at us as stars.

1:15Like we were walking around our own hometown and people like I get your autograph and I’m like for what?

1:20Like I’m just on a dance show.

1:23So I thought it was interesting but it started there and I discovered a friend of mine who was a rapper and he was my first artist and we, we just had a reunion a couple of weeks ago.

1:38He was my, one of my best friends.

1:42I got two guys that I grew up with And they were my childhood best friends.

1:47They were my first love and my, they broke my heart, not in a romantic way, but as friendships and I discovered them and they kind of just, you know, I just went into this management beast mode, they said and they just said we were only 12 years old parents and you just was like 10 sit ups, 20 sit ups.

2:11It was like I wanted them to be perfect so we can, you know, get out there and get a record deal or so forth.

2:20And I got fired.

2:24They fired me, they all people, they fired me and I was hurt, I was devastated and but we all continue to move on and progress and we’re all doing successful and that just brought me to keep moving forward.

2:41I love entertainment and I just started managing and working in different false is in philadelphia.

2:48I was on radio, I was on tv, I was a tv production assistant And then I started my company in January of 1990, So it’s been over 30 years.

2:59just doing a lot of entertainment, worked a lot of conferences, a lot of Summers worked with some of the biggest names in the industry for management to being an assistant.

3:09So someone actually suggested that I do sports become a sports agent and I was like for what, what is that?

3:19Like we’ll just wake up one day and be like, hey, I’m a sports agent.

3:23It’s not that easy, but it was something that said, okay, maybe I need to be transitioning somewhere else where my services are needed.

3:31So I did an internship with our philadelphia Metro newspaper which had just begun two years prior and they asked me to do a story on Super Bowl 36 which was in New Orleans, It was the patriots and the ramps, but I didn’t know anything about football.

3:50But I found out that the Super Bowl had a committee where you can volunteer if you were a resident of the city and the state that the Super Bowl was hosted.

4:01I don’t know how I got in, but I lied and said I lived in New Orleans but I didn’t.

4:06So I became became a part of volunteer ambassador for the Super Bowl host committee.

4:12That was the beginning of me saying, I think I liked this.

4:17So I started to kinda just work my way through learning who’s who, what, what I came home and I started taking sports classes at the time.

4:31I was studying law at Temple University and I was like, okay, this is not the direction I want to go and it was a lot going on with school.

4:40So I left and I started just going to sports conferences, sports summit.

4:48I just said, you know what?

4:50Sports chose me, I didn’t choose it, this is where I’m at.

4:53But as I got to progress, I became really in love with the NFL what they stand for with the play, I really got to know the players behind the helmet and I started asking questions, what do you need, how can I help you, What are your problems, how can I solve your problems?

5:12Some players didn’t go back to school, they left college early because of their NFL eligibility, A lot of them just didn’t have business intelligence, they didn’t have business acting them.

5:26So I wanted to help build that up.

5:33So the data analysis was, where do I position myself to meet potential clients to get potential, secure potential clients?

5:45I had to go where they were, where can I get them all at one time.

5:50So I would go to Miami and it would just be a flood of athletes just you know, vacationing, working out And partying, right?

6:01So we can walk into a restaurant and it would be 10 football players.

6:08Okay out of 10, I might get two or you’re walking down the street and you see Hall of Famer Right, so that was my data analysis.

6:20Now today let’s talk about today is totally different.

6:24I’m not going to Miami because no one is really, I mean people are not really vacationing in Miami anymore.

6:32It’s not like it used to be.

6:35So you have instagram, you have twitter, you have facebook, you have linkedin, right?

6:44So you have to do your data analysis where where are they most active sports is a little different.

6:57So the Metrics, it’s more so if they’re asking me to do their social media, the Metrics is how many people in my reaching, right?

7:09And then my question is, well, why you want to reach these people and what are you offering these people?

7:15Because you know, a bunch of likes me nothing at the end of the day.

7:18If it’s not, if it’s not an impactful light, right?

7:22That’s why Youtubers influencers are called influencers, right, on sunday, I have a guilty pleasure.

7:29I watched Youtube influencers all day.

7:32Next thing, you know, I’m out in T.

7:34J Maxx Marshalls and ross for less buying what I just saw them by.

7:37Right?

7:38So the Metrics is, it’s a little different when it comes to sports because the Metrics is their social media.

7:46So whatever social media they’re on, we’re taking the data from that because now I have to see where your fan base is coming from.

7:55What I have.

7:56What I do is I look at every single follower Because I always tell players, please don’t focus on the quantity focus on quality because if I go through your entire 1.3 million followers, most of them are scammers.

8:13So we pull the data from google analyst IX to determine where are those followers coming from?

8:23If they’re a high ratio of scammers, we have to clean that out because you don’t want to falsify what your engagement is right because then you don’t, you can’t uphold to that right.

8:42If you got one, if I had 1.3 million followers, you would think I’m really, really special, right?

8:47Like you think I’m special, but you really like Yoshi really, really special.

8:51But if you really took the time to pull the google analyst IQ metrics and go through each of my followers and you find out that I purchased them, that I’m paying someone to throw numbers into my engagement.

9:11Then instagram also has a, I don’t, I don’t know it off off point, but you can also go through your, your engagement metrics to see where your, your engagement likes are coming from.

9:31So if you ever go into your instagram and you get these unsolicited messages and if you accept and we try to eliminate those as much as possible and the way you do that is you have to go through the google analyst IQ metrics because you have to clean all that out.

9:49So it’s a constant sweet, constant, sweet.

9:56I’m not using a particular data software, it’s what they’re using and then we’re pulling the metric catalyst IX from there and then reviewing it from, you know, from that point.

10:09And we also use hoop suites, which all of our social media is on one platform and they also supply that data metric as well.

10:22You have to love it.

10:24You have to have a passion for it.

10:25I love what I do and I didn’t get paid for a very long time.

10:30I love this so much that I made, I breed, I eat, I live it.

10:36I live the NFL right now.

10:39I’m a contractor.

10:40I don’t, I’m not employed by the NFL.

10:43I’m a contractor with the NFL players and then some of the events that are held during Super Bowl every year.

10:53I branded myself so well people think I actually am employed by the NFL.

11:01They actually, you’re an executive of the NFL.

11:04Like, no, I’m not, not yet.