This episode features Anita from Arden Courts, a medical professional with over 30 years of experience. Her passion for helping people find the right medical care has led her to explore marketing, sales, and public relations.
Introduction
00:40 Anita has over 30 years of experience in the medical field and has also developed expertise in marketing, sales, and public relations. Her primary goal since graduating from college has been to assist individuals in finding the most suitable medical care for their needs.
Favourite campaign
1:15 Anita is currently involved in advocacy efforts for individuals with Alzheimer’s and other forms of dementia. These efforts include supporting those with diseases such as Parkinson’s and frontal lobe dementia who have previously paved the way for others. Unfortunately, individuals with these diseases may experience a decline in awareness and memory, which is beyond their control.
First interaction with data
1:56 She explains that the first step in their process is to collect data. They no longer rely on traditional methods such as business cards and Rolodexes. Instead, data is collected and stored in appropriate places, making it easily accessible at any time. This allows them to quickly find individuals and relevant information with just a touch of a finger. The ease of access to data also allows for campaigns and fundraising efforts, such as Alzheimer’s Walk, to reach multiple people simultaneously. This has proven to be a phenomenal development in communication with care partners, as information can be disseminated rapidly with just a push of a button.
Challenges in communications
4:06 Anita discusses the challenges that come with technology, such as merging two individuals who work in the same office. While it may be tempting to create a new file for each person, this can lead to unnecessary duplication of information. However, Anita was able to successfully add a new partner without creating a whole new file, making the campaign much easier. Although technology can pose challenges, the best part is that there is always an easy solution to figure it out.
Metrics to measure
5:20 Sure, there are several things that a metrics could be useful for. For example, if you want to organize your business contacts, you may want to categorize them by their importance or relevance. Similarly, you may want to categorize doctors or other groups. The main thing she always looks for is a way to sort and organize information. This could include sorting by date or by various categories such as age, location, or background. A metrics could be used to sort and organize information in many different ways, depending on your specific needs.
Role of PR and Communications in recession
7:46 Personal networking is considered the most effective form of communication. Although some businesses are reopening for in-person meetings, the healthcare industry is still struggling with a lack of resources and limited time for personal interactions. Nevertheless, there is a positive outlook for the future and the economy will continue to benefit senior citizens who have saved for retirement. Regarding the role of PR in healthcare, it is crucial to promote services and products through various channels, as people may not need them immediately but will eventually require them as they age or know someone who does.
My two cents
9:54 She suggests that you start preparing for the future. Although it’s tempting to focus on the present, it’s important to consider the aging process and the potential need for long term care. Long term care insurance can be incredibly helpful in covering the cost of care when it’s needed. Similar to life insurance, it’s a good idea to consider adding long term care insurance to your policy at a younger age, so that it’s available in the future. This type of coverage is vital for the future of healthcare, and it’s something that you should seriously consider adding to your policy.
