Team Wizikey

Written by Team Wizikey

August 6, 2021

Domino’s Grabs Headlines at the Olympics

Over the last couple of weeks, the whole world has been watching the Olympic Games, held in Tokyo, aired worldwide. Corporate giants such as Toyota, Procter & Gamble, Samsung, Intel, GE, and Airbnb are worldwide sponsors of this event and stand to make global headlines. The masterstroke Meanwhile, Domino’s comes along and does something straight […]

Domino’s Grabs Headlines at the Olympics

Over the last couple of weeks, the whole world has been watching the Olympic Games, held in Tokyo, aired worldwide. Corporate giants such as Toyota, Procter & Gamble, Samsung, Intel, GE, and Airbnb are worldwide sponsors of this event and stand to make global headlines.

The masterstroke

Meanwhile, Domino’s comes along and does something straight from the heart. It is what in general PR parlance we refer to as a “PR Stunt”. When India’s Silver Medalist Mirabai Chanu shared a craving for pizza, the next thing we knew, headlines everywhere read: “Domino’s promises lifetime free pizza to Mirabai Chanu, Tokyo Olympics silver medal-winner”!

Domino’s, a brand that was not even a sponsor, came in and stole 23% of the headlines!

Pause. Read that again. 23%.

Toyota, a key sponsor, launched an electric vehicle at the Olympics and got a lot of mileage with 63% of the headlines. By any estimate, this would have cost them millions of dollars for just the launch.

But what Domino’s did by just showing sheer empathy won them not just PR mileage but consumer trust in their brand narrative.

Screenshot 2021-08-04 at 6.10.36 PM

One of the wonderful things that PR can do is something like this – helping you leverage an event, a moment, an opportunity, to make news and make headlines. It’s one thing to create advertisements and pay the media to carry them. It’s quite another to get the media excited about you.

Unboxing this insight

And how did Wizikey find out about this? Headline Grab is a data-powered feature, one amongst many, in our product that gives us that information.

Talk to us to find out how we can harness the power of data analytics to help work your PR strategy: [email protected]

arrow icon

Related Posts

How to use PR for Employer Branding
Wizikey Metrics Accelerate Your PR Strategy

Wizikey Metrics Accelerate Your PR Strategy

Wizikey provides instant data-driven metrics to amplify your visibility and credibility and help create more cohesive PR strategies.

All Stories

  •  

Sep 3, 2021

When & How to Retarget a Pitch

When & How to Retarget a Pitch

Pitch retargeting is revising, refurbishing, deleting, and adding, to make your story more exciting, and resending it to the existing or a wider set of reporters or publications.

All Stories

  •  

Aug 25, 2021

How to use PR for Employer Branding

How to use PR for Employer Branding

A well-crafted PR strategy is the only reliable go-to tool to elevate and maintain your reputation as the most preferred employer.

All Stories

  •  

Sep 9, 2021

Wizikey Metrics Accelerate Your PR Strategy

Wizikey Metrics Accelerate Your PR Strategy

Wizikey provides instant data-driven metrics to amplify your visibility and credibility and help create more cohesive PR strategies.

All Stories

  •  

Sep 3, 2021

When & How to Retarget a Pitch

When & How to Retarget a Pitch

Pitch retargeting is revising, refurbishing, deleting, and adding, to make your story more exciting, and resending it to the existing or a wider set of reporters or publications.

All Stories

  •  

Aug 25, 2021

Wizikey-Logo

Wizikey is a media monitoring and PR software. It helps companies with insights on competitive intelligence and media reach out across the world.

AWS Logo
Secure India Logo

Links

Wizikey Local

About Us

Play with Wizikey

[email protected]

Careers

Privacy Policy

Cookie Policy

Terms of Use

Contact Us

USA Office: 1441 Norman Drive, Sunnyvale CA 94087, USA

India Office: 3rd Floor, Time Square, Sushant Marg, Sushant Lok - I, Sector 43, Gurgaon, Haryana, India - 122009

+91 9650 317 317

[email protected]

© 2021 Wizikey. All rights reserved