From Print to Video: How Journalism is adapting to COVID-19

People spending more time on digital media, combined with the distribution limitations of print media during the Covid-19 crisis has led to some significant changes in the methods used to distribute journalism!

Most of the publications these days have switched to video news for more insightful and impact-driven stories, but what do they want to know from storytellers is still somewhat ambiguous.

Let’s solve this here 🙂

Talk of the Town – What exactly does the journalist want to know?

• Impact of Covid19 on startups & investments
• How the pandemic has impacted different sectors? ( Data is the key here)
• World post Covid19

What are media houses doing?

1. Instagram Live with Yourstory

Ask-Me-Anything with Vishal Krishna, Business Journalist at Yourstory on Instagram wherein he discusses the impact of Covid19 on the business of the spokesperson followed by the questions directly from the audience – LIVE.

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2. Video Interview with Shradha Sharma, Founder and CEO of Yourstory

YourStory recently organized a video interview of Hari TN, HR Head, BigBasket with Shradha Sharma, Founder and CEO of Yourstory.

Get in touch with journalists from YourStory on Wizikey!

YourStory has started a feature on their website for Covid19 called Covid19 Helpdesk – where customers can record a 100-120 second video on how they are coping up with the current crisis along with an advisory for ecosystem partners

Pankaj Makkar , MD, Bertelsmann India Investments, advises startups on navigating through COVID -19

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3. #StartupsVsCovid19 – Video Interview with Pooja Sareen, CEO of Inc42

#StartupsVsCovid19 is an Inc42 initiative to help businesses navigate through the impact of the COVID-19 pandemic on India’s economy through in-depth coverage & guides, community support from industry leaders, and crowdsourced resources.

AMA – Interactive webinars with industry experts and leaders to discuss the impact of COVID-19 on India’s economy and the changing industry landscape. The session is moderated by Pooja Sareen, CEO of Inc42.

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4. Virtual Conference/Q&A with Entrepreneur India

How will the business strategies evolve in these uncertain times of COVID 19 and going forward? Recently the virtual conference was held on B2B marketing and impact of COVID-19 on it.

One can explore multiple topics here depending upon your brand and the industry it serves. 

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5.  Webinar with ET Rise

Webinar on how to deal with business-related issues amid the COVID-19 pandemic? ET Rise has different teams conducting these webinars depending on different industries /sectors etc.

They follow multiple formats like panel discussions, keynote (with or without an audience), exclusive interviews depending upon the agenda using multiple tools like Zoom, Skype, etc for the same. 

6.  Video Interview with ET BrandEquity – BE+

ET BrandEquity has launched BE+ which will focus on the positive side of dealing with the challenges. The segment will feature CMOs of these brands:

• Large-cap listed entities
• Startups with series B funding (and more) closed and disclosed
• Private players above INR 500 crore valuation.

Example Article