Rishi Verma

Written by Rishi Verma

June 27, 2024

How to Integrate Google Analytics with Wizikey for Ultimate PR Insights!

Google Analytics integration enhances user experience by providing a consolidated view of both website analytics and news metrics within a single platform.

How to Integrate Google Analytics with Wizikey for Ultimate PR Insights!

Hey there,

Picture having all your website visitor data and news mentions in one unified platform. It’s a game-changer, and we’re here to show you how easy it is to get started.

Why Integrate Google Analytics with Wizikey?

Before we dive into the how-tos, let’s talk about the incredible benefits you’ll enjoy by linking your Google Analytics account with Wizikey:
Google Analytics integration enhances user experience by providing a consolidated view of both website analytics and news metrics within a single platform .

  1. Unified Analytics: Seamlessly view and compare website analytics and news metrics in one place.
  2. Data-Driven PR: Correlate your online presence with audience engagement to make informed decisions.
  3. Efficiency: Simplify your analytics processes by centralizing all data on the Wizikey platform.
  4. Holistic Insights: Obtain a complete understanding of your online and media presence for strategic planning.

What all do you get?

  • Top Referral Channel: Check the leading sources of backlinks on your website. By examining your top referral channels, you can pinpoint which websites are driving the most traffic to your site. These could be news articles, blog posts, industry directories, or social media mentions. Knowing these high-impact sources helps you understand where your audience is coming from and which external platforms hold the most influence. 
Image shows sources of backlinks on your website
  • Users and News of your Brand: Compare the movement of brand’s news count vis-à-vis google analytics users on your website. Analyze trends over time by comparing the volume of news stories about your brand with the number of users visiting your website. For instance, a surge in news coverage might correlate with a rise in new visitors, indicating successful media campaigns 
Total Brand News vs. Overall GA Users (Rise or Fall)
  • Organic Traffic of your Brand: Compare the movement of brand’s news count vis-à-vis google analytics users acquired organically on your website.
Organic Traffic of Your Brand 
  • Referral Traffic of your Brand: Compare the movement of brand’s news count vis-à-vis google analytics users acquired via backlinks on your website.
Referral Traffic of Your Brand 

Now, let’s get you set up!

Google Analytics

How to Integrate Google Analytics with Wizikey: A Step-by-Step Guide

Step 1: Login to Your Wizikey Account First things first, log in to your Wizikey account.

Step 2: Navigate to ‘Spotlight’ Once you’re in, look to the right sidebar. There, you’ll find the ‘Spotlight’ section. Click on it to reveal more options.

Step 3: Select ‘Google Analytics’ In the ‘Spotlight’ section, you’ll see the ‘Google Analytics’ option. Click on it to start the integration process.

Step 4: Request Access Finally, click on ‘Request Access.’ Our team will reach out to you shortly to complete the integration. Sit back and relax while we get everything set up for you!

Celebrate Your Unified Insights! Once your Google Analytics is linked with Wizikey, you’ll have a powerful tool at your fingertips. 

Request Access 

Happy analyzing, and here’s to smarter, more efficient PR! 🚀

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