The Ultimate PR Calendar for India for 2025

Get ready to make 2025 your best PR year yet! We bring you the coolest and ultimate PR calendar tailor-made for India, so you can plan your brand’s year with precision and creativity. This calendar will help you stay ahead, spot opportunities, and make the most of every key moment to boost your brand’s visibility and reputation.

Why You Need a PR Calendar for India in 2025:

1. Plan Ahead for Launches: Prepare your PR campaigns in advance to get the word out early. Many media outlets work months ahead, so using the calendar allows you to leverage that lead time for maximum impact.
   
2. Leverage Awareness Days: National and international observances are golden opportunities to tie your brand to important causes and raise awareness.
   
3. Coordinate with Marketing Efforts: By planning PR activities alongside your other marketing campaigns, you can ensure that all your efforts are in sync, reinforcing your brand message.
   
4. Consistency is Key: Instead of random, one-off campaigns, having a PR calendar lets you maintain a steady flow of brand visibility and credibility throughout the year.
   

Let’s dive into the PR calendar for India in 2025!

January 2025

1 January – New Year’s Day

The first day of the year is perfect for fresh beginnings. Start the year on a positive note with inspiring messages or exciting campaigns to set the tone for the months ahead.

4 January – World Braille Day

This day is a reminder of the importance of making the world more inclusive for the visually impaired. Share stories or initiatives that focus on accessibility and equal opportunities.

14 January – Makar Sankranti

Celebrate this harvest festival by honoring regional traditions and cultures. It’s a wonderful time for brands to connect with audiences through festive, meaningful campaigns.

16 January – National Startup Day

A day to celebrate innovation and entrepreneurship! Highlight success stories or milestones in the startup world, and inspire your audience with stories of bold ideas and big dreams.

25 January – National Tourism Day

This is a great opportunity to showcase India’s rich heritage and encourage people to explore the country. If you’re in travel or hospitality, use this day to share unique experiences or travel deals.

26 January – Republic Day

Celebrate India’s constitution and the values it upholds. This is a chance to launch campaigns that evoke patriotism, unity, and pride.

28 January – Data Privacy Day

In today’s digital age, protecting privacy is more important than ever. Use this day to promote awareness about safe online practices, especially if you’re in tech or fintech.

February 2025

4 February – World Cancer Day
A day to spread awareness about cancer prevention and support those affected.

14 February – Valentine’s Day
The perfect occasion for campaigns that celebrate love, relationships, and connections. Use it to share heartfelt messages or creative ideas that show how your brand values its customers.

20 February – World Day of Social Justice
A meaningful day to emphasise equality, fairness, and inclusion. Brands can highlight their ongoing social initiatives.

27 February – World NGO Day
A day to honour and celebrate the incredible work done by NGOs around the world. It’s an opportunity for nonprofits to amplify their stories, and showcase the positive impact of their work.

28 February – National Science Day
This day celebrates scientific achievements and their impact on everyday life. A great opportunity for brands in tech, education, and innovation to share stories or organise events that inspire curiosity and learning.

March 2025

3 March – World Wildlife Day & World Hearing Day
A day to raise awareness about the importance of wildlife conservation and hearing health. It’s a great time for brands to share their initiatives in protecting nature or supporting hearing-related causes.

4 March – National Safety Day
A day dedicated to safety awareness in various sectors. Brands can use this moment to highlight their commitment to ensuring safety, whether it’s through products, services, or workplace initiatives.

5-7 March – World Sustainable Energy Day 2025
A chance to showcase sustainable energy solutions and eco-friendly practices. Perfect for brands in the renewable energy or technology sectors to share how they’re contributing to a greener future.

7 March – Employee Appreciation Day
Celebrate the contributions of employees who make a difference in the workplace. Brands can take this opportunity to recognize their teams, share stories of employee achievements, and promote a positive workplace culture.

8 March – International Women’s Day
A global celebration of women’s achievements. It’s a great opportunity for brands to highlight their commitment to gender equality and support women’s empowerment through meaningful campaigns.

14 March – Holi
The Festival of Colors! A joyful occasion to connect with your audience through vibrant, festive campaigns that embrace the spirit of Holi and celebrate diversity and cultural richness.

21 March – International Day of Forests
A day to highlight the importance of forests and the role they play in maintaining ecological balance. Brands can promote sustainability and environmental protection through impactful campaigns.

22 March – World Water Day
An important day to raise awareness about the global water crisis and the need for water conservation. Brands can showcase their efforts in preserving this precious resource and encourage others to do the same.

April 2025

7 April – World Health Day
A day to focus on health, wellness, and prevention. Brands in the health, fitness, and nutrition sectors can create impactful campaigns to raise awareness and promote healthier lifestyles.

18 April – World Heritage Day
Celebrate the cultural and historical richness of the world. It’s an opportunity for brands to highlight their support for heritage conservation and promote cultural awareness.

22 April – Earth Day
A major day for environmental campaigns! Engage with your audience about sustainability, corporate responsibility, and the urgent need to protect our planet through green initiatives and eco-friendly practices.

28 April – World Day for Safety and Health at Work
Focus on promoting workplace safety, employee well-being, and healthy work environments. It’s a great opportunity for brands to showcase their commitment to safe and supportive workplaces.

May 2025

1 May – International Labour Day (May Day)
A day to recognize and honor workers worldwide. It’s a great opportunity for brands to highlight their commitment to fair labor practices, employee well-being, and social responsibility.

3 May – World Press Freedom Day
The United Nations General Assembly declared May 3 to be World Press Freedom Day. It aims to raise awareness about the importance of freedom of the press and uphold the right to their freedom of expression. Consequently, media houses, publications, and content creators should leverage this opportunity to do their own PR.

8 May – World Red Cross Day
A day to honor the humanitarian work of the Red Cross and similar organizations. Brands can participate by raising awareness about global humanitarian issues and supporting charitable efforts.

11 May – National Technology Day
National Technology Day celebrates the anniversary of the Pokhran Test which was held on 11th May 1998. Further, this day highlights the important role of science and technology in our lives. Again a great PR opportunity for tech startups.

11 May – Mother’s Day
Celebrate mothers with heartfelt campaigns that show appreciation for their love and sacrifice. Perfect for brands in family, beauty, and lifestyle products to connect emotionally with customers.

17 May – World Telecommunication Day
A day to highlight the importance of telecommunication and digital connectivity. Brands in the tech and telecommunications sectors can use this day to promote new services, share innovations, and celebrate digital progress.

18 May – Armed Forces Day
Honor and celebrate the sacrifices made by the armed forces. It’s an opportunity for brands to express gratitude and engage in campaigns that support veterans and active service members.

June 2025

5 June – World Environment Day
It’s time to go green! Use this day to show how your brand is committed to protecting the environment. Whether it’s launching a sustainability-focused campaign or collaborating with eco-conscious initiatives, it’s a great moment to highlight your environmental efforts.

7 June – World Food Safety Day
Let’s talk about keeping food safe! This day is a perfect opportunity for brands in the food industry to share what they’re doing to ensure safe, healthy food for everyone. You can also raise awareness about food safety and promote healthy eating habits.

8 June – World Oceans Day
The oceans need our help! On this day, highlight the importance of ocean conservation. Share your brand’s efforts to protect marine life and get involved with campaigns that raise awareness about the beauty and fragility of our oceans.

18 June – Father’s Day
Celebrate dads everywhere! It’s a wonderful chance to honor fathers with special product promotions, heartfelt stories, or campaigns that focus on the incredible role fathers play in our lives.

21 June – World Music Day
Let’s get into the rhythm! World Music Day is all about the magic of music. If you’re in the entertainment, arts, or lifestyle sector, it’s a fantastic time to share music-related content, support local artists, or even host music events that bring your audience together.

21 June – International Yoga Day
Time to stretch and breathe deeply! Use International Yoga Day to inspire your audience to focus on health, wellness, and mindfulness. Whether through fitness tips, yoga routines, or wellness advice, it’s a great day to encourage your followers to live a balanced, healthy lifestyle.

July 2025

1 July – National Doctor’s Day
This day is all about honouring the medical professionals who work tirelessly to care for us. Healthcare brands can take this opportunity to run awareness campaigns, show gratitude, or offer support to the medical community.

15 July – World Youth Skills Day
Empowering the next generation starts today! This is a great day to promote skills training, education, and career opportunities for young people.

30 July – International Friendship Day
Friendship is worth celebrating! Use this day to run fun, engaging campaigns around friendship. Additionally, brands launch many challenges, polls, competitions, etc in which people can participate with their friends.

August 2025

13 August – World Organ Donation Day
A day to raise awareness about the life-saving impact of organ donation.

15 August – Independence Day
A day to celebrate freedom and national pride! This is the perfect opportunity for patriotic campaigns that resonate with your audience’s love for the country. Brands celebrate how they contribute to India’s growth and development.

19 August – World Humanitarian Day
Support the causes that truly matter. Brands showcase their commitment to humanitarian work, CSR initiatives, and charitable contributions, inspiring others to make a positive impact.

22 August – Raksha Bandhan
Celebrate the special bond between siblings with personalized, gift-focused campaigns. Brands highlight products or services that make perfect Raksha Bandhan gifts, connecting emotionally with the audience.

29 August – National Sports Day
Celebrate sports and fitness! A special day for brands in sports segment to engage with their audience.

September 2025

5 September – Teacher’s Day
Teacher’s day is an honor to all the teachers, celebrated in the memory of Dr. Sarvepalli Radhakrishnan. And of course, brands launch many campaigns that celebrate the role of teachers in the students’ lives.

7 September – Ganesh Chaturthi
The birth of Ganesha, the Hindu God associated with abundance and wisdom is celebrated on this day. As a matter of fact, a good time for new launches, etc. News around the celebration of this festival (especially in Maharashtra) spreads during this time.

8 September – International Literacy Day
Shine a light on literacy and education initiatives, particularly in underserved regions. Brands support programs or share impactful stories that promote the importance of education and reading.

15 September – Engineer’s Day (India)
Sir Mokshagundam Visvesvarayyaer was one of the greatest engineers in India and his birthday is now celebrated as the engineer’s day of India. In brief, brands use this day to target students and professionals working as engineers.

27 September – World Tourism Day
This day highlights the importance of tourism for countries’ economies and humans too. Hence, hotels, airlines, and other companies that profit from tourism are in the spotlight on this day.

October 2025

2 October – Gandhi Jayanti
India celebrates the birthday of Mahatma Gandhi by remembering his contributions. In particular, the media engages people on this day by getting them to discuss his teachings. And by all means, brands come with PR campaigns building on their values and message.

2 October – Dusshera
Celebrate the triumph of good over evil with campaigns focusing on renewal, positivity, and cultural festivities.

4 October – CX Day
This day raises awareness of mental health issues. Thus, encouraging people to remove the taboo surrounding it. In a similar fashion, brands celebrate people who have been through mental health issues.

10 October – World Mental Health Day
Raise awareness about mental health issues by promoting self-care and mindfulness. Brands support mental wellness initiatives or share resources to create a positive impact.

20–22 October – Diwali
Celebrate India’s biggest festival with campaigns focused on joy, family, and traditions. Brands connect with audiences through emotional storytelling, festive offers, and messages of togetherness. Here are some Best Diwali PR Campaigns.

November 2025

14 November – Children’s Day
Celebrated on the birth anniversary of Jawaharlal Nehru, this day emphasizes children’s rights and their future. Brands celebrate the joy and potential of childhood with engaging and meaningful campaigns.

19 November – International Men’s Day
A day to honor the men in our lives. Brands spotlight themes of health, masculinity, and relationships through thoughtful initiatives and conversations.

26 November – Thanksgiving
A time to encourage gratitude and kindness. Brands inspire appreciation with campaigns focused on family, togetherness, and thankfulness.

28 November – Black Friday
A global shopping phenomenon! Brands roll out exciting deals, promotions, and exclusive offers to kick-start the holiday season.

December 2025

1 December – World AIDS Day
Raise awareness about HIV/AIDS while supporting organisations dedicated to its prevention and treatment. Brands highlight compassion and solidarity on this important day.

2 December – National Pollution Control Day
A moment to address environmental issues and promote pollution control. Brands share initiatives and inspire action for a cleaner, greener future.

10 December – Human Rights Day
A day to advocate for equality, justice, and human rights. Brands reinforce their commitment to global well-being through meaningful campaigns.

25 December – Christmas
Christmas is the biggest festival for Christians. It marks the birth of Lord Jesus Christ. Brands offer many deals and discounts on this day. Articles and blogs on buying the perfect Christmas gift are shared on digital news and social media.

31 December – New Year’s Eve
Reflect on the year gone by and share exciting teasers for the future. Brands engage audiences with gratitude, celebration, and anticipation.

That’s the end of our PR calendar for India for 2025.
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