Ideas on reputation and AI.
Fresh thinking on communications, measurement and AI visibility from the Wizikey team.
Media Mention Spike Detection for Proactive Brand Management
Wizikey introduces advanced spike detection alerts for media mentions, enabling brands to receive instant notifications when their coverage exceeds normal patterns.
Transform Media Monitoring with Wizikey’s New Multiple Views Feature
Wizikey’s new Multiple Views feature enables PR teams to customize filters and create role-specific views for more effective monitoring and analysis.
Look at data more from a business output perspective: Sagarika from TMRW- House of Brands
Sagarika always knew that she was destined for a career in PR and communications. She began her journey with agencies and today leads PR and communications at Licious. In this episode, she discusses her journey and how data has been key in driving brand narrative and management. 1. How did you end up in this […]
Data is going to tell you who the right audience is: Kelsey from Zift Solutions
In this episode, Kelsey from Zift Solutions talks about her journey, from pursuing Masters in English to transitioning into a Content and Marketing Communications role, and how data drives decision-making.
Data has become trackable at the micro-action level: Charu from Life & Half
When Charu graduated from college, she was clueless about how her career would shape up. She started an internship in advertising and found her passion for brands there. Today, she is the co-founder of Life & Half where data plays a pivotal role in driving growth and brand strategy. Give us a little bit of […]
A Fresh Look at Campaigns
We all know that one of the most important parts of a PR professional’s day-to-day activities is creating and sending PR pitches to the right reporters and tracking how they performed. While most of the professionals send the pitches manually or as mass blasts to a list of reporters in the contact lists, but not […]
Utilize data and become better at reading data: Tom from Treasure Data
In this episode, Tom Treanor shares his journey from starting his own marketing consultancy to becoming the CMO at Treasure Data.
Data helps to validate your hypothesis: Jubin from LogiNext
In this episode, Jubin from LogiNext talks about his journey as a digital nomad and how he views and uses data to craft brand narratives.
Data-driven storytelling is the future: Cyrus from Nava PBC
In this episode, Cyrus Sethna from Nava PBC spoke about his career journey in communications, and how he uses data in his day-to-day work.
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