Ideas on reputation and AI.
Fresh thinking on communications, measurement and AI visibility from the Wizikey team.
Media Mention Spike Detection for Proactive Brand Management
Wizikey introduces advanced spike detection alerts for media mentions, enabling brands to receive instant notifications when their coverage exceeds normal patterns.
Transform Media Monitoring with Wizikey’s New Multiple Views Feature
Wizikey’s new Multiple Views feature enables PR teams to customize filters and create role-specific views for more effective monitoring and analysis.
Data-Driven comms strategy forms the core of B2B and B2C brands: Satabdi from Cvent
Satabdi knew from the beginning that communications were the field she wanted to head into. While studying communications at Doon University, she realized that communication is more than just comprehending information. It’s about understanding consumer/client habits while creating content relevant to them. 1. Give us a little bit of the backstory about how you came […]
Data-driven decision-making isn’t likely to change any time soon: Rajarshi from Homefirst
Although Rajarshi is an engineer by education, he soon realized that this was not the path for him. He wanted to get into marketing and sales, so he went back to school and got his MBA. From there, he joined Home First and advanced quickly. How did you end up in marketing and communications? I […]
Data in comms has evolved a great deal, but there is still a lot of ground to cover: Akash from Metapolis
In this episode, Akash shares his story from being a journalist to building a PR vertical for an elected head of State and how his how my PR and Comms journey began.
Start paying attention to data trends instead of data attribution: Ashley from InfoSync
Ashley started as a Graphic Designer but always had a always had a passion for writing and creating which naturally led her to embrace a marketing communications role
Look at data more from a business output perspective: Sagarika from TMRW- House of Brands
Sagarika always knew that she was destined for a career in PR and communications. She began her journey with agencies and today leads PR and communications at Licious. In this episode, she discusses her journey and how data has been key in driving brand narrative and management. 1. How did you end up in this […]
Data is going to tell you who the right audience is: Kelsey from Zift Solutions
In this episode, Kelsey from Zift Solutions talks about her journey, from pursuing Masters in English to transitioning into a Content and Marketing Communications role, and how data drives decision-making.
Data has become trackable at the micro-action level: Charu from Life & Half
When Charu graduated from college, she was clueless about how her career would shape up. She started an internship in advertising and found her passion for brands there. Today, she is the co-founder of Life & Half where data plays a pivotal role in driving growth and brand strategy. Give us a little bit of […]
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