Ideas on reputation and AI.
Fresh thinking on communications, measurement and AI visibility from the Wizikey team.
Media Mention Spike Detection for Proactive Brand Management
Wizikey introduces advanced spike detection alerts for media mentions, enabling brands to receive instant notifications when their coverage exceeds normal patterns.
Transform Media Monitoring with Wizikey’s New Multiple Views Feature
Wizikey’s new Multiple Views feature enables PR teams to customize filters and create role-specific views for more effective monitoring and analysis.
Data has become trackable at the micro-action level: Charu from Life & Half
When Charu graduated from college, she was clueless about how her career would shape up. She started an internship in advertising and found her passion for brands there. Today, she is the co-founder of Life & Half where data plays a pivotal role in driving growth and brand strategy. Give us a little bit of […]
A Fresh Look at Campaigns
We all know that one of the most important parts of a PR professional’s day-to-day activities is creating and sending PR pitches to the right reporters and tracking how they performed. While most of the professionals send the pitches manually or as mass blasts to a list of reporters in the contact lists, but not […]
Utilize data and become better at reading data: Tom from Treasure Data
In this episode, Tom Treanor shares his journey from starting his own marketing consultancy to becoming the CMO at Treasure Data.
Data helps to validate your hypothesis: Jubin from LogiNext
In this episode, Jubin from LogiNext talks about his journey as a digital nomad and how he views and uses data to craft brand narratives.
Data-driven storytelling is the future: Cyrus from Nava PBC
In this episode, Cyrus Sethna from Nava PBC spoke about his career journey in communications, and how he uses data in his day-to-day work.
Data highlights your achievements: Ayana from Hack the Hood
In this episode, Ayana from Hack the Hood talks about her journey in PR and comms and how she started using data to drive her campaigns.
Data helps to determine and justify PR budgets: Melissa from IQVIA
In this episode, we have Melissa from IQVIA sharing her journey from social work to the world of PR and communications.
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