Ideas on reputation and AI.
Fresh thinking on communications, measurement and AI visibility from the Wizikey team.
Media Mention Spike Detection for Proactive Brand Management
Wizikey introduces advanced spike detection alerts for media mentions, enabling brands to receive instant notifications when their coverage exceeds normal patterns.
Transform Media Monitoring with Wizikey’s New Multiple Views Feature
Wizikey’s new Multiple Views feature enables PR teams to customize filters and create role-specific views for more effective monitoring and analysis.
What do journalists want? 5 Insights from 100,000 Engagements revealed at IICC 2019
What does a startup founder say when he is invited for an opportunity to present to and interact with 100 top minds from the industry he is trying to innovate in? Two words: Hell, Yes! So it wouldn’t be an understatement to say that when Amith Prabhu at Reputation Today told us about this opportunity […]
9 Mistakes to avoid while approaching journalists
Have you wondered what makes a journalist respond to a specific email? Let’s look at the mistakes to avoid while approaching journalists
Journalists are the most hardworking human tribe!
My parents were cool when I told them after the first semester at IIT that I want to pursue Communications. Which I later did from MICA and not pursue the IIMs journey. My childhood is accentuated with events vis-s-vis news. Be it the assassination news of Rajiv Gandhi in 1991 when I was in class […]
Your Revenue Has a Dashboard. Why Doesn’t Your Reputation?
Revenue, pipeline and growth all have dashboards. So why not reputation? Anshul Sushil explores why CEOs need a reputation dashboard to track trust, emerging narratives, competitive shifts and the signals that matter to the business.
Journalist Database: Find the Right Reporters with Wizikey
Every PR person knows why a reliable journalist database matters. Most have inherited a spreadsheet called something like Media_List_FINAL_v4.xlsx, passed down from whoever held the role before them, with 340 rows and no note about when it was last touched. It looks like an asset. It behaves like a liability. Half those reporters have changed […]
From Media Monitoring to Reputation Intelligence: Why PR Needs a New Platform
Reputation signals are faster, fragmented, public, and increasingly shaped by AI answers. Here’s why PR teams need to move from media monitoring to reputation intelligence.
Tracking Your Brand Across Social Media with Wizikey
Learn how social media tracking on Wizikey brings mentions, sentiment, engagement, alerts and reports from multiple channels into one place.
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