Ideas on reputation and AI.
Fresh thinking on communications, measurement and AI visibility from the Wizikey team.
Media Mention Spike Detection for Proactive Brand Management
Wizikey introduces advanced spike detection alerts for media mentions, enabling brands to receive instant notifications when their coverage exceeds normal patterns.
Transform Media Monitoring with Wizikey’s New Multiple Views Feature
Wizikey’s new Multiple Views feature enables PR teams to customize filters and create role-specific views for more effective monitoring and analysis.
What do journalists want? 5 Insights from 100,000 Engagements revealed at IICC 2019
What does a startup founder say when he is invited for an opportunity to present to and interact with 100 top minds from the industry he is trying to innovate in? Two words: Hell, Yes! So it wouldn’t be an understatement to say that when Amith Prabhu at Reputation Today told us about this opportunity […]
9 Mistakes to avoid while approaching journalists
Have you wondered what makes a journalist respond to a specific email? Let’s look at the mistakes to avoid while approaching journalists
Journalists are the most hardworking human tribe!
My parents were cool when I told them after the first semester at IIT that I want to pursue Communications. Which I later did from MICA and not pursue the IIMs journey. My childhood is accentuated with events vis-s-vis news. Be it the assassination news of Rajiv Gandhi in 1991 when I was in class […]
From Media Monitoring to Reputation Intelligence: Why PR Needs a New Platform
Reputation signals are faster, fragmented, public, and increasingly shaped by AI answers. Here’s why PR teams need to move from media monitoring to reputation intelligence.
Tracking Your Brand Across Social Media with Wizikey
Learn how social media tracking on Wizikey brings mentions, sentiment, engagement, alerts and reports from multiple channels into one place.
B2B Marketing UnBoxed 2026: What We Brought Back About AI Visibility
At B2B Marketing UnBoxed 2026, Wizikey heard sharper questions from marketing teams about AI visibility, buyer discovery, announcements, and where brands are found first.
How to Use Wizikey Engage: A Real Campaign, Start to Finish
A step-by-step guide to using Wizikey Engage for PR outreach. Follow a real campaign from finding the right journalists and preparing assets to sending pitches, managing replies, and measuring campaign results.
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