News Sentiment Analysis is a technique for measuring the opinion of the news. Wizikey’s Sentiment Analysis lets you quickly decide if a brand is trending to positive, negative, or neutral. The powerful metric allows you to make sense of large volumes of news to find trends and correlations.
It is not just the quantity of the new generated that matters, but the quality. Are your stories able to create positive sentiment about your brand? It provides insights into how media perceives your brand. To get a clearer picture, we filter out the generic stories and only look at stories that feature and talk about brands in your competition set.
How does it work
Sentiment analysis allows for the recognition of words/phrases to their associated emotions. This gives an easy-to-understand overview of the specific characteristics of the sentiment. You can gain insight into the opinion leaders in your niche by reviewing their news articles. There are many different methods to analyzing news articles, but the basis for this method is to find the recurring trends in text.
When it comes to making decisions based on news stories or other content, we all want to be confident that we are getting the most important and accurate information. An automated sentiment analysis engine could provide a system of checks and balances to not only keep us informed but to manage our own perception of the news media.
Benefits
Sentiment analysis has manifold benefits.
- Communications and PR professionals cannot launch media campaigns in the dark. Sentiment Analysis identifies the areas that need redressal. The PR professional can be ready with a mitigation plan if he or she can monitor how media is covering the brand. In fact, this is like a fire alarm that it’s time to formulate a media strategy that will let the brand stand in a positive light.
- Are you making the right noise? How good is the impact? Sentiment analysis is a good metric to understand all of these.
- It is also a good way to measure the success of PR efforts. This useful metric goes beyond quantity and measures the nature of media mentions. Thus, allowing you to understand the sentiment around your brand in comparison to your competitors. Finally, help you lead a successful PR or media campaign by having a step-change in reach & frequency with the right target audience.
If you would want to know more, reach out to our team at Wizikey.
