Wizikey brings the world's first metric to measure news visibility - ‘News Score’. See how your brand ranked this month.
Written by Dimple Ranpara (EIR, Founder’s Office)
July 6, 2021
Habits can be built at a company level. When they become skills, it becomes modus operandi. For us at Wizikey, Reflections are oxygen. Here is how we do it.
With the pace of experiments, projects, and sprints going on within a startup, we often start enjoying the hustle. I too have loved being a hustler. Especially while working in a fast-paced startup where metrics evolved every passing minute, there was a high satisfaction to play around with variables – a lot like instant gratification. But, ‘hustle-porn’, didn’t last. There was mind block, fatigue and it clouded the ability to identify problems.
One of the big influences that changed my mindset was the Book ‘Catalyst’ written by Late Chandramouli Venkatesan. I had picked this up from a tiny bookstore at the Ranchi Airport and till the time I landed, I couldn’t put it down. It had a profound influence on the very way I approached projects and problems. One of the most simple reads with practical techniques makes it a must-book on your work desk.
One of the game-changing frameworks that we have adopted at Wizikey is the TMRR technique (Target- Measure-Review-Reflection). This talks about a four-step process.
We started practising TMRR while writing project documents, or new plans. No matter how large or small, long or short the experiment is, setting measurable objectives was key. This pushed us to be more output-driven. Something which also aligned with our ethos as an OKR driven company.
From the strategy to the tech team, the TMRR model started seeing positive feedback across. It spread from some peers to the whole company. As much as that, ‘Catalyst’ is part of the new joinee’s Welcome Kit. That is how much we live by it.
Typically, companies have business review meetings. At Wizikey, we have monthly, quarterly, and annual Reflection sessions. Reviews typically focus on what happened, but with reflections, the teams go beyond problem identification and start coming forth with actionable solutions. It is amazing to see how young minds come forth with insights – backed by data and not gut. This is indeed skill-building.
Such models go a long way in building a company’s foundation. I strongly recommend giving TMRR a shot and there would be no going back.
Podcast Monitoring & Insights Now Live at Wizikey!
Wizikey is breaking new ground by pioneering the evolution of digital content. Read more to know all about our Podcast Monitoring & Insights
All Stories
•Mar 1, 2022
How to use PR for Employer Branding
A well-crafted PR strategy is the only reliable go-to tool to elevate and maintain your reputation as the most preferred employer.
All Stories
•Sep 9, 2021
Wizikey Metrics Accelerate Your PR Strategy
Wizikey provides instant data-driven metrics to amplify your visibility and credibility and help create more cohesive PR strategies.
All Stories
•Sep 3, 2021
Podcast Monitoring & Insights Now Live at Wizikey!
Wizikey is breaking new ground by pioneering the evolution of digital content. Read more to know all about our Podcast Monitoring & Insights
All Stories
•Mar 1, 2022
How to use PR for Employer Branding
A well-crafted PR strategy is the only reliable go-to tool to elevate and maintain your reputation as the most preferred employer.
All Stories
•Sep 9, 2021
Wizikey Metrics Accelerate Your PR Strategy
Wizikey provides instant data-driven metrics to amplify your visibility and credibility and help create more cohesive PR strategies.
All Stories
•Sep 3, 2021
Wizikey saves time by bringing relevant brand mentions from news, blogs, podcasts and other mediums in one place. It provides insights to build better awareness. It is built by communications' professionals who struggled with excel sheets, clunky software and decided to solve it themselves.
USA Office: 1441 Norman Drive, Sunnyvale CA 94087, USA
© 2022 Wizikey. All rights reserved