Written by Dimple Ranpara (EIR, Founder’s Office)
July 6, 2021
Habits can be built at a company level. When they become skills, it becomes modus operandi. For us at Wizikey, Reflections are oxygen. Here is how we do it.
With the pace of experiments, projects, and sprints going on within a startup, we often start enjoying the hustle. I too have loved being a hustler. Especially while working in a fast-paced startup where metrics evolved every passing minute, there was a high satisfaction to play around with variables – a lot like instant gratification. But, ‘hustle-porn’, didn’t last. There was mind block, fatigue and it clouded the ability to identify problems.
One of the big influences that changed my mindset was the Book ‘Catalyst’ written by Late Chandramouli Venkatesan. I had picked this up from a tiny bookstore at the Ranchi Airport and till the time I landed, I couldn’t put it down. It had a profound influence on the very way I approached projects and problems. One of the most simple reads with practical techniques makes it a must-book on your work desk.
One of the game-changing frameworks that we have adopted at Wizikey is the TMRR technique (Target- Measure-Review-Reflection). This talks about a four-step process.
We started practising TMRR while writing project documents, or new plans. No matter how large or small, long or short the experiment is, setting measurable objectives was key. This pushed us to be more output-driven. Something which also aligned with our ethos as an OKR driven company.
From the strategy to the tech team, the TMRR model started seeing positive feedback across. It spread from some peers to the whole company. As much as that, ‘Catalyst’ is part of the new joinee’s Welcome Kit. That is how much we live by it.
Typically, companies have business review meetings. At Wizikey, we have monthly, quarterly, and annual Reflection sessions. Reviews typically focus on what happened, but with reflections, the teams go beyond problem identification and start coming forth with actionable solutions. It is amazing to see how young minds come forth with insights – backed by data and not gut. This is indeed skill-building.
Such models go a long way in building a company’s foundation. I strongly recommend giving TMRR a shot and there would be no going back.
Reporter Database of Wizikey, Winning Edge for You
Discover how Wizikey’s accurate reporter database helps you pitch the right journalists, reduce bounce rates, and improve coverage outcomes.
Media Outreach Best Practices: The Complete Guide to Wizikey Engage
Here’s your complete guide to media outreach best practices using Wizikey Engage, so your pitches land, your relationships grow, and your stories get covered.
Real-Time Print Alerts: Why Print Monitoring Matters for PR Teams
Real-Time Print Alerts are no longer optional for PR teams managing reputation at scale. Let’s start with a familiar situation. It’s a normal weekday morning. You’re scanning dashboards. Online mentions look stable. Social chatter feels manageable. Someone forwards a PDF in the leadership WhatsApp group. A print headline reads: “Regulators Seek Clarification on [Brand] Operations” […]
Reporter Database of Wizikey, Winning Edge for You
Discover how Wizikey’s accurate reporter database helps you pitch the right journalists, reduce bounce rates, and improve coverage outcomes.
Media Outreach Best Practices: The Complete Guide to Wizikey Engage
Here’s your complete guide to media outreach best practices using Wizikey Engage, so your pitches land, your relationships grow, and your stories get covered.
Real-Time Print Alerts: Why Print Monitoring Matters for PR Teams
Real-Time Print Alerts are no longer optional for PR teams managing reputation at scale. Let’s start with a familiar situation. It’s a normal weekday morning. You’re scanning dashboards. Online mentions look stable. Social chatter feels manageable. Someone forwards a PDF in the leadership WhatsApp group. A print headline reads: “Regulators Seek Clarification on [Brand] Operations” […]
Wizikey saves time by bringing relevant brand mentions from news, blogs, podcasts and other mediums in one place. It provides insights to build better awareness. It is built by communications' professionals who struggled with excel sheets, clunky software and decided to solve it themselves.
USA Office: 1441 Norman Drive, Sunnyvale CA 94087, USA
© 2026 Wizikey. All rights reserved