Data Champion Series
Ideas and updates on data champion series, from the Wizikey team.
“Having a strong data infrastructure is crucial in guiding communication efforts and should not be overlooked.”-Cynthia from brightbeam
This episode features Cynthia, a marketing leader with over 15 years of experience in content marketing, public relations, and brand leadership for various audiences. She emphasizes the importance of tracking the reader journey to optimize PR strategies for increased brand visibility and organic traffic. Introduction 00:47 About 10 years ago, I started my career in […]
“PR complements performance marketing and other methods by bridging the gap to achieve the maximum potential in branding and achieving results.”- Srivathsan A R from Giottus Technologies
In this episode, we have Srivathsan, who pursued an MBA and gained a deep understanding of media and communications from his early career days. He provides insights on what cryptocurrencies are, their different classes, the associated risks, and valuable guidance on how to approach investing in them. Introduction 0:53 I think my journey in roles […]
“Marketing is both an art and a science that combines creativity, data, and emotions to influence customer behavior.”-Alison from Snappy
This episode features Alison, a math graduate with a data-driven mindset, a creative spirit, and a passion for psychology. With her diverse skill set, she is a dynamic and multifaceted professional who brings a fresh perspective to the world of marketing and believes that great marketing goes beyond averages, diving into ranges and segments, crafting […]
“Measuring public perception is challenging, but data-driven campaigns with standard data points can help ensure positive progress”-Casie from Airspace Link,Inc.
In this episode, Casie, a sales and business marketing graduate, shares her insights and strategies for mastering marketing with her sales expertise as a strong foundation. Focusing on long-term value and customer recognition, her strategies have led to business success and established her as a leader in the field. Introduction 1:15 I have a degree […]
“A dashboard of metrics is helpful in PR and communications to consider multiple aspects, including quantity and quality, as relying on a single metric to gauge success is challenging.”-Jenny from G2
In this episode we talk to Jenny, with over 13 years of experience, who has always been passionate about journalism and communications. She initially worked in various industries such as consumer, healthcare, and professional services before finally finding her niche in B2B tech. Introduction 0:38 I’ve been in the field for over 13 years now. […]
“Clear communication is essential to define the unique tangible and intangible metrics for each customer’s needs.” -Minal from Ideosphere
In this episode we explore the intersection of evidence-based data and communication solutions for businesses with Minal who has over 18 years of experience in the field of communications. According to her, the language and tone of a communication platform can impact engagement, so it’s crucial to adapt to the platform’s unique expectations for effective […]
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