Data Champion Series
Ideas and updates on data champion series, from the Wizikey team.
“Having a mechanism to obtain data and feedback from the appropriate users and target audience can be transformational.”-Keally from GAF Energy
This episode features Keally, who has been dedicated to environmental causes since a young age and pursued a degree in the same field. She has extensive marketing experience and believes that by finding the story within the data, we can better understand the insights it provides and use those insights to make better decisions and […]
“Data helped us in creating the narratives and the tone that we needed to have.”-Greg from North Carolina State University
This episode features Greg who is an accomplished marketing professional with years of experience in the industry. He shares his insights on the intersection of marketing, communication, and education and emphasizes the importance of using data to tell compelling stories that inform people about critical issues. Introduction I’m Greg Hedgpeth, currently serving as the Director […]
“Create a way for people to see data in a very friendly way that draws them in.”-Katharine from Workfusion
Despite coming from a fine arts background with aspirations of becoming an actor, Katharine found her calling in marketing and has since become an expert in her field. She believes that the communications role within the marketing funnel is essential, and it needs to be approached as a full-funnel and broken down by channel, using […]
“Engagement is an important metric as it indicates a higher level of audience interest and provides insight into the individuals involved.”- Kortny from Atom Computing
This episode features Kortny, a seasoned professional who began her career as a journalist and worked in newspapers and journalism for a decade or more. With expertise in marketing & communications area, Kortney has immersed herself in the world of Quantum computing and has valuable insights to share about her experiences in this cutting-edge field. […]
“Use the numbers to be more intentional in your PR approach”-Kevin from Angel City Football Club
This episode features Kevin, an experienced media professional from the sports industry. He has years of experience in the field and has some valuable insights to share with us where he talks about the power of data and how it can give you a better understanding of your performance and guide your future actions. Introduction […]
“Data driven PR is becoming the new rocket fuel for people to establish a strong brand identity”-Muskaan Gupta
As part of this episode, we hear from Muskaan, who comes from a literature background and shares how she became involved in the communications field. She discusses that multi-channel approach can strategize your campaign and can give it a 360-degree audience reach. Introduction 1:05 Actually, my back story of coming into the field of PR […]
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