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Data Champion Series
“Don’t make any assumptions, let the data speak for itself “-Maryjane from Namecoach
MaryJane, an advertising major and marketing leader, shares her journey with us. She talks about how she started out in the career field and where things took off for her. In her opinion, PR and communications aren’t exactly one-size-fits-all operations, but very delicate and manual ones. Introduction 1:00 So my backstory and marketing and communications […]
“When developing media strategies, reaching out to relevant media can be a challenge”-Viktorija from Cast AI
A hard-core marketer who became fascinated with technology, Viktorija shares her story with us. In her opinion, recessions allow us to recharge and build better products, better systems, and better measurements. Introduction 1:03 I was a journalist and really, really ambitious startup that was creating the first mobile payment system in the world, outreached to […]
“Relying on the data to get you out of a concerning situation will likely be your best bet”- Clark from Fleetio
On this week’s episode, Clark dives into his journey of developing a passion for communications and used it to excel in his career. According to him, knowing how to effectively communicate the information is key to using data successfully. Introduction 0:45 I actually wanted to be a photographer when I first started out and I […]
“Data is one of the most important thing about telling a story otherwise there are a lot of meaningless facts”- Shyna from Getaround
In this episode, Shyna, who has expertise in media relations and communications, talks about her work experiences and how she came to work with Getaround. According to her, having a good understanding of overall visibility can be achieved by looking at impressions as a baseline. 1. What made you choose communications as your career? I […]
Getting feedback from reporters can be an important data point: Fabiola from Cobalt
Fabiola, a political science major, has an inspiring journey of transitioning from the marketing space to the tech-savvy PR world. She believes that share of voice and volume of coverage are some key metrics to track from a PR professional’s perspective. Introduction 0:09 Yeah so, I actually got into the industry through work. So, I […]
Data proves that we’re out here doing the work and without data we can’t show our impact-Ratasha from Nest
In this episode, Ratasha, a journalism major, talks about her journey from interning in the mayor’s office to becoming a communications manager. She talks about how important internal data and impact reports are in the non-profit world. Introduction 0:40 So the long story short, I actually knew I wanted to be a journalist since I […]
In communications, you often bring a perspective and a point of view that no one else in the organization has: Patrick Gannon
This episode features Patrick, who has a tremendous background in communications, discussing his recent work at Pleasanton USD leading strategic communications. According to him, paying attention to reach and engagement is crucial for a communication professional. Check out his story: Introduction 0:33 I’m a product of public education and I was able to find success […]
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