People click, you can measure it and that’s why data is so helpful in that regard- Andrew from TheoremOne
Starting his career in consulting, and working for 6 years with fortune 1000 clients in different parts of the world, Andrew decided to venture into entrepreneurship and founded two different companies before joining TheoremOne. He discusses how “share of voice” as a metric plays a very important role in PR and Communications. Check out his […]
The world has an oversupply of data but a massive undersupply of insights- Rajiv from RD&X network and ReBid
From a failed solo entrepreneur to founding a successful digital agency and now starting a new MarTech and AdTech platform, Rajiv Dingra tells us how data in communication can help draw connections to build insights. Check out his Story: Transcript(Auto-generated) 0:00 I think the world has an oversupply of data but an undersupply a massive […]
Data and Communications are so well bound together you can’t really work without either: Chandrashekar from Turtlemint
In this episode, Chandrasekhar, an L&D professional who has been working with data for the past few years, discusses data in communications. He explains how data can be used to create more targeted and personalized internal communications. Check out his Story: Transcript (Auto Generated) 0:01 Data tells you a story.0:02 Every number tells you something. […]
Credibility is what (PR) actually brings into the forum on the business perspective: Prasad from Cogos Tech
Let’s look at Data in PR and Comms from the eyes of an entrepreneur, Prasad from Cogos technologies. He talks about the impact of PR in businesses and how it builds credibility. Here is his story: 0:08 we’ve been working Wizikey okay from almost since the beginning and we love it of course as an […]
Making (Power users)an advocate is very important and that comes out of data: Manab from Kommunicate
In this episode, we listen to Manab talk about his time at Entropik Tech, where he joined as a Product Marketing manager but was soon promoted to handling PR and comms for the company leading him to the field of Comms. Here is his story: Introduction 0:26 How I got into the field is I […]
Data through analytics has given us an amazing way of understanding the interests of our employees: Julia from L.A. Care
With a Masters’s in Journalism, Julia worked for a few years in some newspapers and dailies and pivoted to Communications, as it enabled her to tell stories and meet people and get perspectives without putting in long hours as a journalist. In this episode, let’s look at Data in communications via the eyes of an […]
It’s only data that can actually give us the correct picture or else will always continue in the wrong: Devi from LoanTap
A Computer Science graduate, Devi, worked for two years into coding and development before moving into marketing. He has worked across different roles in marketing and Communications. He has also been recognised as 25 emerging digital leaders. Here is his Story: Introduction 0:35 I have a background in computer science engineering and started working in […]
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