Ideas on reputation and AI.
Fresh thinking on communications, measurement and AI visibility from the Wizikey team.
Media Mention Spike Detection for Proactive Brand Management
Wizikey introduces advanced spike detection alerts for media mentions, enabling brands to receive instant notifications when their coverage exceeds normal patterns.
Transform Media Monitoring with Wizikey’s New Multiple Views Feature
Wizikey’s new Multiple Views feature enables PR teams to customize filters and create role-specific views for more effective monitoring and analysis.
How is Sentiment Calculated on Wizikey?
Wizikey analyses sentiment around each brand mention across news, social media and broadcast. Here is how classifications work, where you can edit them and how sentiment influences your News Score and reports.
How to Set Up Wizikey Alerts: A Step-by-Step Guide
A step-by-step guide to setting up Daily, Weekly, Monthly, Real-Time and Report Alerts on Wizikey for different teams and monitoring needs.
B2B Marketing UnBoxed 2026: What We Brought Back About AI Visibility
At B2B Marketing UnBoxed 2026, Wizikey heard sharper questions from marketing teams about AI visibility, buyer discovery, announcements, and where brands are found first.
Media Coverage Classification: Feature, Industry, and Passing Mentions
Not every brand mention carries the same value. Learn how Wizikey classifies coverage into Feature Stories, Industry Stories and Passing Mentions, helping PR teams identify their strongest coverage, understand visibility and build more meaningful reports.
How Wizikey Calculates Publication Reach and Article Reach
Learn how Wizikey calculates Publication Reach and Article Reach, including recent upgrades that make reach metrics more realistic, accurate, and reliable for PR teams
How to Use Wizikey Engage: A Real Campaign, Start to Finish
A step-by-step guide to using Wizikey Engage for PR outreach. Follow a real campaign from finding the right journalists and preparing assets to sending pitches, managing replies, and measuring campaign results.
What Is Wizikey Engage? A Smarter Way to Run PR Outreach
Wizikey Engage helps PR and communications teams run media outreach from one place from finding relevant journalists and sending pitches to managing replies, tracking relationships, and measuring campaign performance.
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