In today’s fast-paced digital landscape, public relations (PR) professionals face unprecedented challenges in managing brand perception and reputation. With the proliferation of social media and online platforms, public opinion can shift rapidly, making it crucial for PR teams to stay ahead of the curve. Sentiment analysis has become indispensable in modern PR strategies, shaping the […]

As we, as an industry, approach 2025, the public relations landscape is undergoing a seismic shift. At Wizikey, we believe we’re not merely observers of these changes – we’re at the forefront, guiding our clients through this evolving terrain and helping them seamlessly embrace the future of data-driven PR and communications.  Using our updated Wizikey’s […]

Media monitoring involves tracking various media outlets—print, digital, social, and broadcast—to monitor brand mentions, industry trends, and competitor activities. It provides valuable insights into public perception, media sentiment, and the reach of brand messaging. Media intelligence software like Wizikey offers tools such as share of voice, narrative insights, story insights, and more, enabling both quantitative […]

In the rapidly changing world of media, the way businesses engage with journalists, reporters, and influencers has undergone a radical transformation. The evolution of media relations in the digital age has been more drastic than ever before. As digital platforms dominate, traditional media relations have evolved. Consequently, PR now employs sophisticated, data-driven strategies. Moreover, these […]

Learn how to send personalized pitches from your own email via Wizikey’s new SMTP feature. Discover how to link your email, adjust sending limits, and choose between your email or Wizikey’s server for better data insights.

Discover how data analytics transforms crisis communication, empowering PR teams to swiftly identify and address reputational threats.

Discover how data-driven PR strategies are revolutionizing the field. Learn to leverage big data and analytics for measurable outcomes in modern public relations.