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Ideas on reputation and AI.

Fresh thinking on communications, measurement and AI visibility from the Wizikey team.

Media Mention Spike Detection for Proactive Brand Management

Media Mention Spike Detection for Proactive Brand Management

Wizikey introduces advanced spike detection alerts for media mentions, enabling brands to receive instant notifications when their coverage exceeds normal patterns.

Announcements · May 29, 2025
Transform Media Monitoring with Wizikey’s New Multiple Views Feature

Transform Media Monitoring with Wizikey’s New Multiple Views Feature

Wizikey’s new Multiple Views feature enables PR teams to customize filters and create role-specific views for more effective monitoring and analysis.

Announcements · Apr 16, 2025
How Much Does It Cost to Monitor Your Brand Online in 2026?

How Much Does It Cost to Monitor Your Brand Online in 2026?

Brand monitoring costs can range from free alerts to enterprise media intelligence platforms. Here’s what affects pricing:

All Stories · May 19, 2026
Should You Hire an Agency or Build Your Own Social Media Monitoring Team?

Should You Hire an Agency or Build Your Own Social Media Monitoring Team?

The question usually comes after something has already moved. A competitor campaign is showing up everywhere. A customer complaint has reached leadership. A journalist is asking for a comment. Someone in the team is pulling screenshots from LinkedIn, X, YouTube, Reddit, Google News, and agency emails just to understand what happened. Then the obvious question […]

All Stories · May 19, 2026
What Are the Best Social Media Monitoring tools ?

What Are the Best Social Media Monitoring tools ?

The need for social media monitoring tools usually starts with a simple message in the team group: “Did we see this post?” Someone has tagged the brand. Another person has compared your product with a competitor. A creator has posted a review. A customer complaint is getting replies. A journalist has picked up a social […]

All Stories · May 19, 2026
How Do I Track What People Are Saying About My Brand Online?

How Do I Track What People Are Saying About My Brand Online?

The first sign that you need to track brand mentions online is usually not a full-blown crisis. It is a screenshot. Someone from leadership forwards a post and asks, “Are we tracking this?” A customer complaint is getting replies. Then a creator compares your product with a competitor. Soon after, a journalist picks up the […]

All Stories · May 19, 2026
What Is Media Monitoring and Why Does My Business Need It?

What Is Media Monitoring and Why Does My Business Need It?

Media monitoring helps businesses track brand mentions, competitors, social signals, news, sentiment, and reports across one connected setup.

All Stories · May 19, 2026
Ask Wizikey, Connecting AI Assistants to Verified Media Intelligence

Ask Wizikey, Connecting AI Assistants to Verified Media Intelligence

Ask Wizikey is available on ChatGPT, Claude, Microsoft Co-Pilot and others

All Stories · May 10, 2026
From Mentions To Visibility: How Brand Signals Are Measured In PR Analytics

From Mentions To Visibility: How Brand Signals Are Measured In PR Analytics

PR analytics is shifting from counting mentions to measuring real impact—visibility, sentiment, and influence.

Collaborations · Apr 21, 2026

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