Wizikey brings you the ultimate guide to SaaS events 2022-23 to plan your brand awareness.

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Team Wizikey

Written by Team Wizikey

May 25, 2022

50 SaaS Events to Attend in 2022

We are bringing you the ultimate guide to SaaS events 2022 to help you in your brand-building efforts and accelerate your growth.

50 SaaS Events to Attend in 2022

Do you know a lot can happen over industry events? You’ve probably heard that SaaS events are the best way to get exposure for your SaaS company. You know what? They’re right! 

Attending an event can lead to great things, like meeting your next backer or getting an amazing platform to launch your product. In fact, events are the easiest way to accelerate growth for your SaaS company.

To make the most of it, you need two things. You need knowledge of the events happening around the world and their relevance to your SaaS organization. But, there are so many SaaS events out there; how do you even keep track of them? Fret not, we’ve got you covered. We have compiled a list of top events that are relevant to the success of your SaaS organization. This will help you decide where your company should be present next!

How SaaS events help

1. Meeting new prospects and driving new business

SaaS events are a fantastic way to meet new prospects interested in your business that may lead to future sales. Most importantly, these events provide you with the opportunity to present your company’s value proposition and make new connections. Further, numerous new prospects that become introduced to your organization may end up turning into customers either sooner or later.  In addition, new connections may lead to referrals. 

2. Product launches

Product launch at SaaS events has been known to help you get noticed by all stakeholders, generate revenue, and build your trust with customers. The attendees of such events are not just keen on learning and exploring new technology but they are also looking for ways in which they can use it to their advantage. Besides, it is a great opportunity to showcase the features, benefits, and strengths of your products.

3. Investor’s attention

SaaS events are a great way to attract the attention of investors. After all, these events can give your startup the funding it needs to take off. The fact is, you never know who your next big backer will be. Go ahead, meet investors face to face, build your company’s reputation, and get the funding that will propel your startup to success.

4. Brand building

Building your brand through events is a great way to make yourself known in an industry. In brief, the building of your brand starts with events. Subsequently, you can leverage such industry events by exhibiting booths, participating in panel discussions, being a sponsor/partner, and delivering thought leadership content. Thus, if you want to be known as a true leader in your industry, consider presenting at key SaaS events.

5. Understanding the market

SaaS is all about fast-paced growth and thus needs you to be updated on the technological developments, creators, and innovators around the world. Moreover, industry events are real gold mines if you want to know what’s happening, new technology, or concerns about new regulations.

6. Productive Collaboration and networking

Expanding your network of contacts is one of the most valuable things you can do for your business. Besides, as a B2B SaaS company, chances are you don’t have many local connections in your target market. Truly, these events are a great way to meet new people from companies like yours, make lasting connections, and build trust through real conversation. The best part, SaaS events take place all over the world! Whether you’re looking for opportunities in New York City or Kuala Lumpur, there’s a conference out there that’s right for you.

7. Identifying challenges and solutions

Events help you learn new and better ways to do things. After all, new challenges require new solutions. In a nutshell, conferences can help you identify these issues and learn from others who have probably experienced the same thing.

Events in the month of June 2022

  1. Next Web Conference

The Next Web Conference is one of the leading tech events in Europe for startups, policymakers, and general tech enthusiasts. In fact, this is an ideal forum to unite and discover the future of technology and get insights from industry pioneers. From maximizing your ROI to solving impactful challenges and the world with AI–there is meat for everyone. Especially, for SaaS founders looking to scale their business, this is one go-to event.

Expected footfall: 10,000

Type of event: Physical,

Location: Amsterdam, Netherlands

Date: 16-17 June 2022

For more visit: https://thenextweb.com/conference

  1. Dublin Tech Summit

Dublin Tech Summit is a two-day B2B tech event that brings together leaders in innovation, technology, and business to shape the future of global trends and technologies. In addition, they have a special program for startups called ‘Vision X’. This event aims to help startups create brand visibility to gain traction in their business in Europe and Irish markets, something that SaaS organizations can capitalize on. 

Expected footfall: 8,000+

Type of event: Physical,

Location: Dublin, Ireland

Date: 15 – 16 June 2022

For more visit: https://dublintechsummit.tech/

3. Summer SaaS 2022

Summer SaaS 2022 is an online conference for SaaS companies emerging from Europe, Finland, and Israel. Indeed, this is a perfect platform for those looking for funding and scaling its growth.

Type of event: Virtual

Expected footfall: 10, 000+

Date: 9 June 2022

For more, visit:https://flashpointvc.com/summersaas/

4. SaaStr Europa 2022

SaaStr Europa 2022 aims to help you scale faster to $100m ARR—with less stress and more success. In short, this event brings the best practices of SaaS that can accelerate your growth. 

Type of event: Physical

Location: Barcelona, Spain

Expected footfall: 2500+

Date: 7-8 June 2022

For more, visit:https://www.saastreuropa2022.com/

5. Future of SaaS Festival

Future of SaaS Festival aims to shine a light on everything SaaS. Be it investment, growth, marketing, reducing churn, or the creation of a powerful product with a competitive advantage. Above all, they are also dedicating a whole day on June 16 to women in SaaS.

Type of event: Virtual

Expected footfall: 2500+

Date: 14-16 June 2022

For more, visit:https://www.futureofsaas.io/future-of-saas-festival-4/

Events in the month of July 2022

6. MozCon

MozCon lets SaaS companies find solutions and tips to help navigate the obstacles challenging marketers today. Further, you can discover next-level tactics on everything from ranking higher in today’s search landscape to making data-driven marketing decisions.

Type of event: Physical

Location: Seattle, USA

Date: 11-13 July

For more, visit:https://moz.com/mozcon

Events in the month of August 2022

7. Technology expo 

Technology expo brings together developers, brands, marketers, technology providers, designers, innovators, and evangelists looking to set the pace in our advanced world of technology. Above all, a perfect platform to showcase the next generation of technology & innovation.

Location: Delhi, India

Date: 29-30 August 2022

For more, visit:https://techspodelhincr.in/

Events in the month of September 2022

8. Inbound 2022

Inbound 2022 is an annual event, powered by HubSpot. Notably, this industry event unites thought leaders from over 161 countries across marketing, sales, customer success, and revenue operations. 

Type of event: Physical

Location: Boston, USA

Date: 6-9 September 2022

For more, visit:https://www.inbound.com/

9. SaaStr Annual 2022

SaaStr Annual 2022 brings top founders, VCs, and execs in SaaS together to share their best practices and learnings. Most importantly, you can leverage the 3 days of learning, can’t-miss sessions, team training, networking, and community building.

Type of event: Physical

Location: San Fransisco, USA

Footfall: 10,000+

Date: 13-15 September 2022

For more, visit:https://www.saastrannual2022.com/buy-tickets

10. SaaStock- Blueprint CFO

SaaStock- Blueprint CFO helps finance leaders succeed on the journey to scaling your SaaS to $100MM. Significantly, this event helps in understanding the implementation and the processes used by the leading CFOs in SaaS. Furthermore, it helps businesses identify critical drivers of growth and efficiency.

Type of event: Virtual

Footfall: 1,000+

Date: 14 September 2022

For more, visit:https://www.saascommunity.com/events/saastock-blueprint-cfo/

Spur growth in the SaaS industry

Take advantage of this list of SaaS-related events of 2022, and plan your budget and schedule around each to make the most of them. To conclude, hosting, sponsoring, or attending events is a great way to grow your SaaS company.

You can download all the 50 SaaS events here

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