Top 10 Media Publications Covering IT

The relevance of media coverage is crucial and every IT brand wants to have a consistent share of it. It would not be an exaggeration to say that media coverage could be the key differentiator for your company’s brand perception.

News coverage reinforces brand reputation. Moreover, coverage in a media publication with a relevant and larger audience base is what everybody seeks. Further, it can solidify your position in the market and provide direct feedback from audiences.

The current highly fragmented media ecosystem makes it difficult at times to conclude your media strategy. Hence, we are bringing you the top 10 media publications that IT companies need to reach out to.

Forbes

Forbes is one of the most famous news publications that reaches over 30 million people every month. A brand, as iconic as Forbes, has the ability to open doors not only for startups looking for initial exposure, but also high-growth companies seeking capital. Forbes is an unrivaled catalyst for reaching new audiences and unlocking opportunities. By getting featured in Forbes your company will gain exposure across multiple platforms.

Over the past 6 years, Forbes has become one of the leading magazines on business, technology, entrepreneurship, leadership, and global issues. Forbes’s high-profile contributors include Nobel Laureates Milton Friedman, Michael Spence, and Robert Solow. For this reason alone Forbes is in my opinion worthwhile to get in touch with for press coverage and gain media exposure among decision-makers.

Tech Crunch

With 12 million visitors per month, TechCrunch is one of the biggest tech news sites on the Internet. It reaches millions of tech-savvy people every day. TechCrunch covers everything tech with authority, style, and flair that few others can hardly match.

Being on the front page of Tech Crunch, or any other major news site isn’t just “bragging rights.” It’s the opportunity to leverage all that credibility and traffic into something more meaningful. It can be an uptick in sales or more leads for your business.

Business Insider

Business Insider is one of the most popular and influential business sites and its reputation has been growing rapidly. As a regular contributor, you will gain credibility and authority, which can help you gain publicity and drive traffic to your website or blog. Whether you are a marketer, a small business owner, a startup enthusiast—Business Insider can be a useful platform.

The New York Times

In May 2011 alone, 4.5 million people visited the New York Times site (source). That’s more than twice as many people who searched for Kim Kardashian (2.56 million) in the same month (source)! The New York Times in itself is a paper of record. The final arbiter of what matters. When you want to reach the masses, your business needs press coverage in the New York Times.

Coverage in The New York Times is the pinnacle of your media outreach. Everyone wants to be on this publication. After all, this is the most visited news site on the planet, and it’s a publication that’s been going for generations! Start by getting your brand covered by an online publication first, then figure out a strategy for getting your content covered by a renowned publication like The New York Times.

Tech Republic

The Tech Republic is emerging as one of the top destinations for technology news on the web. Every day they publish articles that are engaging, informative, and most importantly, authentic. When you visit their website or grab an email newsletter you feel like you are reading about technology straight from the experts themselves. If you are a technology company, getting covered on the Tech Republic website is a must. The coverage can help your business access a wider audience and spread its reach.

ZDNet

ZDnet is a leading technology website that covers the latest news, opinion and how-to insights about the Microsoft platform. The site has high search engine rankings due to its vast amount of editorial content. Apart from churning out daily news stories, tutorials and features ZDnet also provides forums for visitors to ask questions, post replies, and comment on other users’ contributions.

This news site boasts a global reach, with 5 million unique visitors per month, many of whom are influential. Today, ZDnet is accepting article submissions from brands in order to publish related content on its site. But what are the benefits of getting published on the site? Why should you approach ZDnet to partner with you? You should approach because brand visibility, traffic and reputation management are all main benefits for your business. Regardless of whether your organization is small or large, you are constantly trying to raise visibility.

Reuters

Getting your tech brand published in Reuters is something that every tech enthusiast dream’s about. Reuters is one of the most respected news agencies in the world with their online platform being the source of the latest technology trends and innovations. They publish around 2,000 stories every day which are read by more than 700 million readers globally. In a time where media is everything, getting published in Reuters can help grow your company.

Computer World

Computer world is a well-known name in the tech industry and a popular read among thousands of readers. It talks about different new products from the tech sector and helps you reach millions of potential customers. You can access it in print, digital and they also offer special deals on tech products they review. Being featured in a magazine with a circulation of more than a million readers can be a huge boost for your company.

The Verge

The Verge is a well-known tech website, and finding a place in it would be great for any tech brand. They have been around since 2011, and The Verge’s founders have been an integral part of well-known places such as Engadget, Gizmodo and Wired. In the past years, The Verge has been named as one of ‘the fastest-growing news publications in the world.‘ If you’re running a tech company, getting coverage should be quite high on you agenda. Getting media coverage for your brand could make your business grow up to 12X faster. But there are thousands of websites out there competing for the same traffic as you. And figuring in The Verge is no easy task, considering how exclusive it is.

The Washington Post

Each day, there are millions of page views from people from all corners of the country who visit this trustworthy source for up-to-date news and commentary.

If you’ve ever tried to land an exclusive feature in the Washington Post, it’s no surprise that you failed. Getting your product or business featured is one of those things that everyone dreams about, but hardly anyone actually gets the opportunity. It’s not as hard as you might think, though. In fact, by following a few simple steps, I believe even the most stubborn reporter will give you a shout-out on their blog. Getting published in The Washington Post is not only a sweet piece of credibility, but helps you jumpstart your audience.

Now that you know the top media publications, start your media pitches strategically and glean the benefits of your media coverage. At Wizikey we have an integrated media database of different geographies, if you would like to access them and boost your PR campaigns, reach out to our team.