Written by Team Wizikey
August 5, 2024
In the fast-paced world of public relations and media monitoring, understanding how your brand is performing across various media outlets is crucial. Wizikey’s News Score is a proprietary algorithm designed to give you a comprehensive view of your brand’s media presence. Here’s a simple breakdown of how it’s calculated and what it means for your […]
In the fast-paced world of public relations and media monitoring, understanding how your brand is performing across various media outlets is crucial. Wizikey’s News Score is a proprietary algorithm designed to give you a comprehensive view of your brand’s media presence. Here’s a simple breakdown of how it’s calculated and what it means for your brand.
The News Score is a metric developed by Wizikey to evaluate your brand’s visibility in the media. It considers four key metrics and assigns an overall score out of 100. This score helps you gauge the effectiveness of your PR efforts and understand your brand’s media footprint.
Each of these metrics is assigned equal weightage, contributing 25% to the overall News Score. By evaluating each parameter out of 100, we ensure a balanced assessment of your brand’s media presence.
One of the unique aspects of the News Score is its logarithmic increment. This means that as your News Score increases, it becomes progressively more challenging to achieve higher scores. Here’s an example to illustrate this:
This logarithmic scale ensures that the score reflects significant efforts and achievements, particularly at higher levels. It acknowledges that increasing media visibility becomes tougher as you reach higher saturation.
The News Score is not just a number; it’s a powerful tool to:
By using the News Score, PR professionals can save time and effort, focusing on strategic activities that drive meaningful results.
Wizikey’s News Score provides a clear, quantifiable measure of your brand’s media presence. By understanding and leveraging this score, you can optimize your PR efforts, achieve better media coverage, and ultimately, build a stronger brand.
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Wizikey saves time by bringing relevant brand mentions from news, blogs, podcasts and other mediums in one place. It provides insights to build better awareness. It is built by communications' professionals who struggled with excel sheets, clunky software and decided to solve it themselves.
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