Measuring news visibility and PR measurement has been a puzzle for PR and communications professionals. In a path-breaking move, Wizikey announced the launch of the world’s first standard metric, NewsScore. It helps measure news visibility for brands & individuals. Thus, this is a standard metric score that will benefit businesses to measure PR efficiency. Further, bringing the much-needed measurement to a single metric. This score will be available for countries including – India, Australia, and Singapore.
How did we arrive at this
Today industries are tracking health score to page score, and news score is the much-needed addition. In fact, new-age PR professionals needed a metric to analyze and measure their brand and PR with ease.
After speaking to industry experts, team Wizikey figured out there is a need for a global metric. Therefore, a currency to measure their PR efforts. Traditionally, we are broadly measured by the impressions that we receive. But the industry needed a universal metric that everybody can understand and talk about. Fortunately, Wizikey’s expertise was in a position to coin this for the industry. Now, Wizikey intends to make it easier by having one metric which would appeal from a CEO to CFO to anybody.
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The Methodology
Our expertise in AI and ML and media intelligence have helped us create this unique score. The score is the result of analyses of the volume of news, headlines presence, the reach of publications, and much more.
Key Highlights
No more borrowing of metrics: Marketers are relying on borrowed metrics from other sectors to measure their campaigns and communication efforts which takes a lot of time. And, News Score solves this problem.
Long Hours on excel: Measuring media impressions and share of voice are long-drawn-out activities that take hours every month. Hence, this new metric will kill unproductive time.
Bringing clarity: There are storytellers who need not be great communicators. Therefore, we need a metric that can be easily understood by anybody and counted as the PR strength.
Leadership understanding: Leadership never had clarity on what to track in PR and communications. Marketers needed that one metric that they can report to the leadership.
Easy tracking: News Score is the one metric that lets brands track the quantity and quality of news in one go.
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The Future
Anshul Sushil, Co-founder & CEO Wizikey said, “Having seen thousands of users logging into Wizikey, we understood that digital-savvy marketers need one metric. And upon customer interviews and discussions with industry experts, we felt a need to launch a universally accepted metric. A metric in the lines with PageRank for PR & Communications. Further, we intend to make it easier by having one metric which would appeal to anybody from a C-suite to Product marketers to seasoned PR practitioners.”
Explore Wizikey’s News Score and witness the magic.
