Mother of all crisis is here. The Coronavirus outbreak has put so many things for businesses to consider. 40% of news being done today is about Coronavirus. Over the past few days, I have heard a lot about how most companies are confused about what to share and how to navigate this time. Here is a […]

Leaders in the venture capital space are going above and beyond writing cheques. The term ‘Founder First’ is no more just positioning, but the new normal. Along with bringing access to a larger pool of networks, VCs are now evolving into platforms. The goal is to maximize value at various touchpoints in the founder’s journey. […]

What is Social Commerce? Social commerce can be defined as a branch of e-commerce where the customer can buy a product they see on a social media site without having to actually leave the platform at all. Not only does it help shorten the purchase journey but it also helps brands in engaging with their […]

We’ve created 10 Press Release templates using data points from over 100,000 journalist engagements. These Press Release templates will help you get the maximum engagement from journalists. Cutting edge UI/UX, the best product in the market, and a VC cheque in hand – all mean nothing if the world doesn’t know about you. So how […]

Looking for the best way to get media coverage? Read on to know how to get media coverage for your business – with 10 tips to get there! So you have a path-breaking product or a high-profile event or even a startup that is all set to bring about a disruption in the market. Now, […]

I recently attended SaaSBoomi, Asia’s largest SaaS conference and got a lot of food for thought in the form of insights – and thought for food in the form of Murugan idlis! As a founder of Wizikey, which is pre-series funded, here is my account of SaaSBoomi through key takeaways from each session (I couldn’t […]

We at Wizikey understand how tricky communications for B2B can be. Hence, we put together a list of best PR campaigns done by B2B companies in 2019, to inspire your PR activities.   What makes a B2B PR Campaign great? Although it makes for a nice alliteration, B2B doesn’t have to be boring, with its communication! […]