Written by Team Wizikey
August 17, 2021
According to a report by the Content Marketing Institute, B2B companies are 21-23% more likely to achieve success with their content marketing if they use PR.
At this stage you are already aware of all that PR can do for you. If You are a SaaS startup and looking for PR or if you want to know how to find the right journalist, we’ve already got that covered for you.
Now let’s talk a bit about how you find the right PR partner or agency to help create that strategy and find those reporters.
Let’s have a look at the following:
We cannot argue that you are the best mouthpiece for your business. You are. And it is tempting to want to take the reins and reach out to the media yourself and tell them your story in your words.
However, what you may want to pause and consider is this:
If all this sounds like work you would rather outsource, then you may want to hire a PR partner to run with you.
Now that you’ve decided to go with a PR partner, how do you know if the partners you’re considering are the right match for your SaaS business?
Try this checklist:
According to Gartner, the worldwide cloud service revenue will be at US$331.2 billion by 2022. If you are going to be a part of this landscape, you have to build a competitive edge. You will need to build strategies that help you stand out, by focusing on your product’s core benefits to users and communicating this in no uncertain terms to your prospective customers.
When you’re growing your brand in a crowded marketplace, getting access to the right kind of media (digital, offline, social media, etc.) is critical.
PR for Saas expands your network to include the press corps as well as other players in the industry. When you grow your brand, you also grow a reputation, and you cannot underestimate the power of a solid reputation in any industry.
Telling your story, no matter where you’re from or what your story is, is something a good PR professional can help you do well. They will zoom in on your unique selling proposition to tell the story that your audience wants to hear.
Talk to us at Wizikey to help you build the strategy you need.
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