Data helped us reduce unnecessary actions: Niti from ExtraaEdge
In this article, let’s look at data in communications from the eyes of a Branding professional, Niti. She has a master’s degree in Clinical Psychology. While working as a Psychologist in a startup, her interests changed and she entered the communications field Here is her story: Give us a little bit of the backstory about […]
Without data, your communication would lack the power and the influence it needs to do: Nadeem from Apollo Agriculture
Looking at data-driven communications from the eyes of a finance industry professional, with 15 years of experience, Nadeem. Besides his journey, he talks about how data-driven communications can help create business impact to fulfil business objectives and more. Check out the entire conversation: Introduction 0:01 One of the things that I’ve seen people sometimes do, […]
Data has helped in crafting a better quality of communication: Abeer from Kae Capital
While doing his undergrad in Economics, Abeer started losing interest in theoretical Economics and started developing his creative side. From getting recommended for joining comms, and starting an internship in the field to now leading comms and community engagement for Kae Capital. Here is his story: Give us a little bit of the backstory about […]
Data is continually evolving: Bridgette from Field Museum
Starting off as a newspaper reporter, Bridgette loved telling real-world stories, worked as a reporter for 5 years, and she then moved to communications. She currently leads PR at Field Museum. Check out her Story: Transcript (auto-generated) 0:00 Communications and storytelling are certainly not going anywhere anytime soon.0:05 And I think we’re just, we’re not […]
It can be a challenge to translate data: Mike from LivePerson
A happy accident to move into communications, as Mike recalls. From moving to New York to work at Kaplan, starting his journey in its marketing department, to getting exposure to social media and communications. From there to moving onto the technology world, Mike currently leads PR at LivePerson Check out his Story: Transcript (auto-generated) 0:00 […]
Try and get as much data and insights as your can, and push the business team for data: Priya from PhonePe
With 22 years of experience, working across industries and roles, Priya started her comms journey by working for the Times of India before moving over to the corporate side, working remotely for a few years since 2005, and being on video calls even before the pandemic. She’s now leading comms at PhonePe. Check out Priya’s […]
Press like data, they don’t want to hear from the CEO, they want to hear about real data: Carmen from Ignite X
A Marketing veteran with 15+ years of experience, Carmen’s experience spans working with a range of companies from start-ups to industry leaders. She has got multiple unknown companies on the map and to a leadership position quickly. Previously served as principal of Mindshare Communications and now heads up IgniteX. Here is her story: Transcript (auto-generated) […]
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