Stop spending time on excel sheets and random cold calls, and invest in creating more stories for your brand.

Behind every exceptional product is rigorous labour, tech, time, and investment. You’ve put your heart and soul into the product, and now it’s only natural that you would want it to make an impact on your target audience.  Unfortunately, 25 to 45 percent of products fail after their launch. You may ask, why? Because, besides […]

According to a report by the Content Marketing Institute, B2B companies are 21-23% more likely to achieve success with their content marketing if they use PR.

Want to objectively measure how reporters respond to your outreach and make every engagement count? This is where the ‘Reporter Engagement Score’ comes into play!

Finding and contacting the right journalist for your story is extremely critical. Wizikey’s algorithm uses keywords and context to help find who writes about what and where.

As a SaaS Founder who offers some cool solutions, it is important that you develop a tactical PR strategy to grow brand awareness, and attract your ideal customers.

As if everything that leads up to sending out a press release is not enough to sap the energy of PR folks, they are also expected to create an end-of-day update for management. They must compile data on outreach (who all responded, etc.), collect each media mention, create a shiny report, and send it out. […]