Want to objectively measure how reporters respond to your outreach and make every engagement count? This is where the ‘Reporter Engagement Score’ comes into play!

Finding and contacting the right journalist for your story is extremely critical. Wizikey’s algorithm uses keywords and context to help find who writes about what and where.

As a SaaS Founder who offers some cool solutions, it is important that you develop a tactical PR strategy to grow brand awareness, and attract your ideal customers.

As if everything that leads up to sending out a press release is not enough to sap the energy of PR folks, they are also expected to create an end-of-day update for management. They must compile data on outreach (who all responded, etc.), collect each media mention, create a shiny report, and send it out. […]

In the last century, it took decades for companies to go Global. Expanding to a new geography was a slow, hard and painful process. Companies took years to establish in a new market but then things have changed. Companies like Airbnb or Uber expanded to half of the globe in less than half a decade. […]

Storytelling is the most powerful way to put ideas into the world today’– Robert McAfee Brown. A mantra to swear by.  With the pandemic resulting in an evolution of customer needs, it is imperative to focus all our storytelling efforts on boosting brand stickiness. To achieve the same, it is important to include both organic […]

The most comprehensive PR calendar for 2021 here. Use these important days to tell your brand stories and make an impact