Ideas on reputation and AI.
Fresh thinking on communications, measurement and AI visibility from the Wizikey team.
Media Mention Spike Detection for Proactive Brand Management
Wizikey introduces advanced spike detection alerts for media mentions, enabling brands to receive instant notifications when their coverage exceeds normal patterns.
Transform Media Monitoring with Wizikey’s New Multiple Views Feature
Wizikey’s new Multiple Views feature enables PR teams to customize filters and create role-specific views for more effective monitoring and analysis.
Find the Right PR Partner for Your SaaS Business
According to a report by the Content Marketing Institute, B2B companies are 21-23% more likely to achieve success with their content marketing if they use PR.
Get Engaged!
Want to objectively measure how reporters respond to your outreach and make every engagement count? This is where the ‘Reporter Engagement Score’ comes into play!
Find the Right Journalist for You
Finding and contacting the right journalist for your story is extremely critical. Wizikey’s algorithm uses keywords and context to help find who writes about what and where.
What does a SaaS Founder Need to Know About PR?
As a SaaS Founder who offers some cool solutions, it is important that you develop a tactical PR strategy to grow brand awareness, and attract your ideal customers.
End-of-day Summary of Your Media Outreach
As if everything that leads up to sending out a press release is not enough to sap the energy of PR folks, they are also expected to create an end-of-day update for management. They must compile data on outreach (who all responded, etc.), collect each media mention, create a shiny report, and send it out. […]
Private Launch: Wizikey Crossborder
In the last century, it took decades for companies to go Global. Expanding to a new geography was a slow, hard and painful process. Companies took years to establish in a new market but then things have changed. Companies like Airbnb or Uber expanded to half of the globe in less than half a decade. […]
Decoding ‘Paid Media’: A brand marketer’s guide to optimum storytelling
Storytelling is the most powerful way to put ideas into the world today’– Robert McAfee Brown. A mantra to swear by. With the pandemic resulting in an evolution of customer needs, it is imperative to focus all our storytelling efforts on boosting brand stickiness. To achieve the same, it is important to include both organic […]
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