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Ideas on reputation and AI.

Fresh thinking on communications, measurement and AI visibility from the Wizikey team.

Media Mention Spike Detection for Proactive Brand Management

Media Mention Spike Detection for Proactive Brand Management

Wizikey introduces advanced spike detection alerts for media mentions, enabling brands to receive instant notifications when their coverage exceeds normal patterns.

Announcements · May 29, 2025
Transform Media Monitoring with Wizikey’s New Multiple Views Feature

Transform Media Monitoring with Wizikey’s New Multiple Views Feature

Wizikey’s new Multiple Views feature enables PR teams to customize filters and create role-specific views for more effective monitoring and analysis.

Announcements · Apr 16, 2025
“Those entering the field may excel with AI tools, but if it doesn’t make you lazy, and irrelevant, consider it your best friend.”-Archit Mahajan from PayU

“Those entering the field may excel with AI tools, but if it doesn’t make you lazy, and irrelevant, consider it your best friend.”-Archit Mahajan from PayU

In this DCC episode, we talk to Archit,  whose journey began with economics and led him into the dynamic field of public relations and communication. He takes us through his career, pointing out important moments, and shares practical insights on using data in communication strategies. We’ll also hear about some of the impactful campaigns he’s […]

All Stories · Dec 21, 2023
Major Upgrades to AI-Powered Reporter Selection Flow in Wizikey

Major Upgrades to AI-Powered Reporter Selection Flow in Wizikey

Pitching just got smarter here at Wizikey. Building on our recent major upgrades announcement, after extensive development, we’re thrilled to reveal another round of enhancements to our AI-powered media pitching platform – continuing to revolutionize reporter outreach. Last month, we launched intuitive interface upgrades, instant access to contact info, smart filtering tools and more pitched […]

All Stories · Nov 29, 2023
“AI aims to cut costs and boost efficiency, but the human element is irreplaceable.”-Shubham from Power Finance Corporation

“AI aims to cut costs and boost efficiency, but the human element is irreplaceable.”-Shubham from Power Finance Corporation

In this episode, we talk to Shubham, who brings a unique government PR perspective to the table.With a dynamic career journey that spans economics, advertising, and public relations, Shubham’s insights are a rich tapestry of experience. He delves into the impact of AI and data in the PR domain, emphasizing the delicate balance between technology […]

All Stories · Oct 17, 2023
“AI and Data are everywhere; use them wisely, don’t drown in information”-Bailey Mullins from Clear Street

“AI and Data are everywhere; use them wisely, don’t drown in information”-Bailey Mullins from Clear Street

This episode features Bailey, a seasoned communications professional who discusses her experiences and insights gained from working in diverse industries, her commitment to staying results-driven in the dynamic field of public relations, and the importance of building connections and relationships both within and outside the PR realm. Introduction 0:23 When Bailey began her college journey, […]

All Stories · Sep 29, 2023
“AI-generated content offers efficiency, but true thought leadership remains rooted in authentic insights and expertise.”-Yash Bhargava from Waterfield Advisors

“AI-generated content offers efficiency, but true thought leadership remains rooted in authentic insights and expertise.”-Yash Bhargava from Waterfield Advisors

In this episode, we have Yash Bhargava, who went from doubting marketing’s impact to excelling as the head of Marketing and Communications at Waterfield Advisors. With a journey that began in the digital marketing realm straight out of college, Yash’s unconventional path has led him to embrace the power of both analytics and creativity. He […]

All Stories · Jul 26, 2023
“In healthcare communication, the focus shifts from creativity to seriousness of the matter for the public, supported by facts and data.”-Himanshu Raj from Pristyn Care

“In healthcare communication, the focus shifts from creativity to seriousness of the matter for the public, supported by facts and data.”-Himanshu Raj from Pristyn Care

In this episode, we talk to Himanshu Raj, a seasoned PR & communications expert with over 14 years of experience. As the driving force behind Pristyn Care’s communication strategies, Himanshu educates and empowers the public to make informed decisions about healthcare through his strategies. Introduction 0:44 Himanshu shares his unexpected journey into the field of […]

All Stories · May 18, 2023
“In a crisis credible news sources are vital for PR to maintain public trust as paid advertising loses impact”-Suvina from Yellow.ai

“In a crisis credible news sources are vital for PR to maintain public trust as paid advertising loses impact”-Suvina from Yellow.ai

In this episode we talk to Suvina – a global PR expert leading PR and comms for Yellow.ai. With extensive global experience in the Middle East and involvement in a Conversational AI tech startup, Suvina emphasizes the importance of research for effective PR. Introduction 0:47 Suvina, has a decade-long career in the public relations industry. […]

All Stories · May 2, 2023

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