Ideas on reputation and AI.
Fresh thinking on communications, measurement and AI visibility from the Wizikey team.
Media Mention Spike Detection for Proactive Brand Management
Wizikey introduces advanced spike detection alerts for media mentions, enabling brands to receive instant notifications when their coverage exceeds normal patterns.
Transform Media Monitoring with Wizikey’s New Multiple Views Feature
Wizikey’s new Multiple Views feature enables PR teams to customize filters and create role-specific views for more effective monitoring and analysis.
“Extract valuable untold stories from your company’s gold mine of data by analyzing datasets and Excel sheets-the effort is worth the reward. “-Rishita from Klub
This episode features Rishita who is an electronics and communications engineering student, boldly explored her interests in marketing through multiple internships, leading her to discover her true passion and pursue it as a career. She highlights the power of well-written news pieces as an effective inbound lead magnet, saving time and effort on outreach. Introduction […]
“PR complements performance marketing and other methods by bridging the gap to achieve the maximum potential in branding and achieving results.”- Srivathsan A R from Giottus Technologies
In this episode, we have Srivathsan, who pursued an MBA and gained a deep understanding of media and communications from his early career days. He provides insights on what cryptocurrencies are, their different classes, the associated risks, and valuable guidance on how to approach investing in them. Introduction 0:53 I think my journey in roles […]
“Marketing is both an art and a science that combines creativity, data, and emotions to influence customer behavior.”-Alison from Snappy
This episode features Alison, a math graduate with a data-driven mindset, a creative spirit, and a passion for psychology. With her diverse skill set, she is a dynamic and multifaceted professional who brings a fresh perspective to the world of marketing and believes that great marketing goes beyond averages, diving into ranges and segments, crafting […]
“Engagement is an important metric as it indicates a higher level of audience interest and provides insight into the individuals involved.”- Kortny from Atom Computing
This episode features Kortny, a seasoned professional who began her career as a journalist and worked in newspapers and journalism for a decade or more. With expertise in marketing & communications area, Kortney has immersed herself in the world of Quantum computing and has valuable insights to share about her experiences in this cutting-edge field. […]
How WebEngage increased its organic mentions with an intuitive PR dashboard
We spoke to WebEngage, a Global SaaS about how they are measuring all their and its competitors’ mentions on a single intuitive PR dashboard
“Use the numbers to be more intentional in your PR approach”-Kevin from Angel City Football Club
This episode features Kevin, an experienced media professional from the sports industry. He has years of experience in the field and has some valuable insights to share with us where he talks about the power of data and how it can give you a better understanding of your performance and guide your future actions. Introduction […]
“Data driven PR is becoming the new rocket fuel for people to establish a strong brand identity”-Muskaan Gupta
As part of this episode, we hear from Muskaan, who comes from a literature background and shares how she became involved in the communications field. She discusses that multi-channel approach can strategize your campaign and can give it a 360-degree audience reach. Introduction 1:05 Actually, my back story of coming into the field of PR […]
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