Recently, we spoke to Anuradha Chandrasekaran, PR and Comms specialist having worked with various companies and Startups like Practo, Entropik Tech, etc, talk about how Wizikey helped her save a lot of nights doing Media research by reducing time spent on it by half and increased media responded by 3X. Watch the 6-minute video below, or, […]

A hard-core marketer who became fascinated with technology, Viktorija shares her story with us. In her opinion, recessions allow us to recharge and build better products, better systems, and better measurements. Introduction 1:03 I was a journalist and really, really ambitious startup that was creating the first mobile payment system in the world, outreached to […]

In this episode, Shyna, who has expertise in media relations and communications, talks about her work experiences and how she came to work with Getaround. According to her, having a good understanding of overall visibility can be achieved by looking at impressions as a baseline. 1. What made you choose communications as your career? I […]

Most brands are already pitching or planning to pitch their participation in budget stories, here is why and how you should participate.

Starting his career in consulting, and working for 6 years with fortune 1000 clients in different parts of the world, Andrew decided to venture into entrepreneurship and founded two different companies before joining TheoremOne. He discusses how “share of voice” as a metric plays a very important role in PR and Communications. Check out his […]

From a failed solo entrepreneur to founding a successful digital agency and now starting a new MarTech and AdTech platform, Rajiv Dingra tells us how data in communication can help draw connections to build insights. Check out his Story: Transcript(Auto-generated) 0:00 I think the world has an oversupply of data but an undersupply a massive […]

We all know that one of the most essential parts of a PR professional’s day-to-day activities is creating and sending PR pitches to the right reporters and tracking how they performed. While most of the professionals send the pitches manually or as mass blasts to a list of reporters in the contact lists, but not […]