A Fresh Look at Campaigns

We all know that one of the most important parts of a PR professional’s day-to-day activities is creating and sending PR pitches to the right reporters and tracking how they performed. While most of the professionals send the pitches manually or as mass blasts to a list of reporters in the contact lists, but not Wizikey users. 

Wizikey users have access to a Workflow Management feature which is one of the most used features of Wizikey and helps users to reach out to relevant influencers as well as manage the insights from the campaigns. 

We routinely take feedback from Wizikey users and PR professionals on how we can improve their experience and some of the key things we heard were that could be included to improve our Campaigns in our Workflow Management Module, Engage:

1. Option to create campaigns from the search media page

2. Seeing the email before it is sent to Reporters

and many other things. 

We heard you and rolled out those features and added a bit more to it. Here are all the new and updated features in the Campaign flow:

New View for Campaign Creation

Our Wizards at Wizikey have given a completely new look to the campaign creation process. It is available as a 4 Step list format which has the following steps  –

1. Create a new Campaign – Enter the name of the campaign

2. Enter pitch details – Enter details such as countries, Sender’s Name, Email subject, Text body, and Signature. Also, make sure to add any files from the Brandbox if available.

3. Add reporters – Select reporters you wish to reach out to. Efficient use of filters refines this search and helps in better targeting the media.

4. Preview and Submit – A quick preview of the Pitch/campaign is available for the user for review before it comes back to our experts for scrutiny.

Reach out to us on csm@wizikey.com if you have any queries or want a quick demo of all the new updates and features

[New feature] Send a Test Email: An option to send a test email of the Pitch/campaign is now available which will send out a test email to the registered email ID for a better understanding of how it would look in the reporter’s inbox.

[New feature] Existing Campaign selection or New campaign selection –

An option to create a new pitch or campaign is now available in the search media section where you can select the reporters directly and move ahead with creating a new pitch or campaign.

The user has the option of creating a new pitch in an existing campaign or creating a new campaign overall.

[Updated feature] Country Selection  –

For reaching out to the respective media of a particular geography, please select the country of your choice from the drop-down list in the Select countries toggle.

[Updated feature] Template Selection –

To select the template of choice, the user needs to click on the Insert Template option and choose the desired template format.

[Updated feature] Reporters Selection –

The user needs to simply select the checkbox for selecting all the reporters they wish to reach out to. To improvise and refine this selection, one can always use the filters available for the same.

[New feature] Signature Selection –

A new option to Insert Signature is available for the users now. As displayed, just name the signature for your reference and insert the content body to use in pitches and campaigns.

[New feature] Mobile Preview –

A mobile preview is now available for the users on how the pitches/campaigns would be available on Mobile view.

Send a PR Pitch in under 3 minutes

Here is a small video of how you can draft and send an entire PR pitch in under 3 minutes via Wizikey Campaigns

Now you can also log in on Wizikey and explore the new and updated features – Register for a free account

Reach out to us at csm@wizikey.com if you have any queries or want a quick demo of all the new updates and features